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Exhibit Works Builds Largest Exhibit Ever

16 December 1998

Exhibit Works Builds Largest Exhibit Ever For the 1999 North American International Auto Show

            Ford Motor Company Exhibit to Span 101,600 Square Feet

    DETROIT, Dec. 16 -- What is made up of 200 tons of structural
steel, has a 90 foot diameter theater, a bridge as long as a football field, a
pond, two elevators and an escalator?  Why it's the Ford Motor Company exhibit
at this year's 1999 North American International Auto Show.  This two level,
101,600 square foot exhibit is the largest in the history of not only the
North American International Auto Show (NAIAS), but any auto show throughout
North America.  This massive exhibit was built by Exhibit Works, a
Livonia-based exhibit firm who has been designing and fabricating exhibits for
the Auto Show for the past 14 years.
    "In essence, we have built a steel building in Cobo Hall," states Exhibit
Works Vice President, Dave Dekker.  "Any structure of this magnitude takes a
lot of manpower, materials, equipment and hours.  What makes it unique is that
it can be disassembled and shipped to another city, reconfigured and equipped
with new messages as required."
    To house the exhibit during construction, Exhibit Works had to expand its
375,000 square foot facility by constructing a tented area at the main
employee parking lot to hold materials and crates prior to packing them for
shipment.  The exhibit is so large that, in order to have it completed by the
opening of the auto show, construction at Cobo Hall began on November 16, the
earliest start date in the show's history.  All other exhibitors began
building on December 7.
    Building large exhibits is not new, but one of this breadth is a first in
North America.  The double-deck exhibit features a bridge spanning the entire
width of Cobo's Detroit Hall with a mezzanine to hold press activities, an
Internet area and key corporate messages on environmental, safety and other
topics.  A 350 person theater, equipped with a 75 screen video wall and tiered
maple seating, is also available for spectators to sit back and enjoy
exciting multi-media programs that convey the Ford experience.
    Visitors to this year's Ford exhibit will experience six unique brand
environments, created by a rich variety of materials, including everything
from rusted metal to tavertine limestone and leather wrapped panels, and
supported by the innovative use of lighting, color and graphics.
    "We had to literally redefine our concept of what a NAIAS exhibit could be
to pull this off," explains Dekker.  "This exhibit was designed and built to
summon and reinforce the experience that should be associated with each
individual brand.  The enormous size isn't the focal point -- instead it's the
wide range of materials, textures and colors that make you enjoy and feel good
about the spaces and products within them."
    Based in Livonia, Michigan, Exhibit Works employs more than 300 people.
The company specializes in the design and fabrication of auto/trade show
exhibits, showrooms, lobbies, training centers as well as content development,
design and fabrication of museum displays and exhibitry.  Clients include
Henry Ford Museum & Greenfield Village, The Automotive Hall of Fame, Federal
Mogul, Dana, Kellogg, Hallmark Company, Arizona Science Center, American Bar
Association and Ford Motor Company.  Exhibit Works' 1998 revenues are
projected to top $80 million.