The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Exhibit Works Creates International Look for Ford Motor Company

16 December 1998

Your Peek Behind the Curtain... Exhibit Works Creates International Look for Ford Motor Company's 1999 North American International Auto Show Exhibit
Innovative U.S. Exhibit Designer Stretches as Ford Exhibit Concept Goes Global

    DETROIT, Dec. 16 -- Replacing synthetic material with
European beech -- laminate with leather covered panels -- represents just one
of the 180 degree turns that will greet visitors to the 1999 North American
International Auto Show (NAIAS) Ford Motor Company exhibit.  The company
behind the scenes making the exhibit come to life is the innovative Livonia,
Michigan-based company, Exhibit Works.
    A well-known player in the global scene, Ford Motor Company decided to
also take its 1999 auto show concept global with a clean, sophisticated look.
And, with Ford Motor Company brands ranging from Ford to Jaguar to Mazda,
Exhibit Works, in a very close alliance with London, England-based exhibit
designers, imagination, took on an adventurous task to co-design the exhibit
in such a way that met the desired European influence, while capturing the eye
of an American audience.
    As companies, such as Ford, look for a unified, global approach to their
exhibits, it was necessary for Exhibit Works to address several differences
between U.S. and other international auto shows in Europe while crafting this
exhibit:

    -- Annually, there are more than 80 U.S. shows, and most exhibitors
       support their show presence with modular, reusable exhibit components.
    -- The international shows in Europe traditionally include a long
       (3-4 weeks) set-up period allowing large, elaborate structures to be
       built.  U.S. shows are only recently addressing those issues and adding
       to the set-up time, which has typically been one week or less.
    -- Exhibits at the international shows in Europe tend to be built on-site
       with stud walls and plaster, only to be bulldozed at the show's
       completion.  U.S. auto show exhibits are assembled from components
       designed and produced to be transportable from site to site.

    "We are excited to partner with Ford Motor Company in creating a new
global look for its 1999 auto show exhibit," states Dominic Silvio, Founder
and President of Exhibit Works.  "We are extremely proud of this project.  It
challenged us to take on a global perspective throughout the entire design and
build process."
    The use of so many exotic materials in the Ford exhibit places Exhibit
Works on the cutting edge of its industry.  Dave Dekker, Exhibit Work's Vice
President comments, "The use of such extraordinary materials takes the
complexity of the project to the next level.  This design will continue to set
the standard for global exhibits long after the show is over."
    After the NAIAS in Detroit, much of this exhibit will be moving to
Chicago.  While the large steel structure found at the Detroit show will not
follow, the substance, quality and permanence felt in the Detroit space will
be unmistakable at other shows.
    Although a new, sleek look for Ford in the U.S., this is not the first
international endeavor for Exhibit Works.  The company has had a European
presence for some time, designing and fabricating exhibits for a diverse list
of clientele.
    Based in Livonia, Michigan, Exhibit Works employs over 300 people.  The
company specializes in the design and fabrication of auto/trade show exhibits,
showrooms, lobbies and training centers, as well as content development,
design and fabrication of museum displays and exhibitry.  Clients include
Henry Ford Museum & Greenfield Village, The Automotive Hall of Fame, Federal
Mogul, Kellogg, Dana, Hallmark Company, Arizona Science Center, American Bar
Association and Ford Motor Company.  Exhibit Works' 1998 revenue is projected
to top $80 million.