Exhibit Works Creates International Look for Ford Motor Company
16 December 1998
Your Peek Behind the Curtain... Exhibit Works Creates International Look for Ford Motor Company's 1999 North American International Auto Show ExhibitInnovative U.S. Exhibit Designer Stretches as Ford Exhibit Concept Goes Global DETROIT, Dec. 16 -- Replacing synthetic material with European beech -- laminate with leather covered panels -- represents just one of the 180 degree turns that will greet visitors to the 1999 North American International Auto Show (NAIAS) Ford Motor Company exhibit. The company behind the scenes making the exhibit come to life is the innovative Livonia, Michigan-based company, Exhibit Works. A well-known player in the global scene, Ford Motor Company decided to also take its 1999 auto show concept global with a clean, sophisticated look. And, with Ford Motor Company brands ranging from Ford to Jaguar to Mazda, Exhibit Works, in a very close alliance with London, England-based exhibit designers, imagination, took on an adventurous task to co-design the exhibit in such a way that met the desired European influence, while capturing the eye of an American audience. As companies, such as Ford, look for a unified, global approach to their exhibits, it was necessary for Exhibit Works to address several differences between U.S. and other international auto shows in Europe while crafting this exhibit: -- Annually, there are more than 80 U.S. shows, and most exhibitors support their show presence with modular, reusable exhibit components. -- The international shows in Europe traditionally include a long (3-4 weeks) set-up period allowing large, elaborate structures to be built. U.S. shows are only recently addressing those issues and adding to the set-up time, which has typically been one week or less. -- Exhibits at the international shows in Europe tend to be built on-site with stud walls and plaster, only to be bulldozed at the show's completion. U.S. auto show exhibits are assembled from components designed and produced to be transportable from site to site. "We are excited to partner with Ford Motor Company in creating a new global look for its 1999 auto show exhibit," states Dominic Silvio, Founder and President of Exhibit Works. "We are extremely proud of this project. It challenged us to take on a global perspective throughout the entire design and build process." The use of so many exotic materials in the Ford exhibit places Exhibit Works on the cutting edge of its industry. Dave Dekker, Exhibit Work's Vice President comments, "The use of such extraordinary materials takes the complexity of the project to the next level. This design will continue to set the standard for global exhibits long after the show is over." After the NAIAS in Detroit, much of this exhibit will be moving to Chicago. While the large steel structure found at the Detroit show will not follow, the substance, quality and permanence felt in the Detroit space will be unmistakable at other shows. Although a new, sleek look for Ford in the U.S., this is not the first international endeavor for Exhibit Works. The company has had a European presence for some time, designing and fabricating exhibits for a diverse list of clientele. Based in Livonia, Michigan, Exhibit Works employs over 300 people. The company specializes in the design and fabrication of auto/trade show exhibits, showrooms, lobbies and training centers, as well as content development, design and fabrication of museum displays and exhibitry. Clients include Henry Ford Museum & Greenfield Village, The Automotive Hall of Fame, Federal Mogul, Kellogg, Dana, Hallmark Company, Arizona Science Center, American Bar Association and Ford Motor Company. Exhibit Works' 1998 revenue is projected to top $80 million.