Team SABCO and Fastlane Team Up Through the Year 2000
15 December 1998
Team SABCO and Fastlane Team Up Through the Year 2000
JACKSON, Mich.--(AutomotiveWire)--Dec. 15, 1998--JEBCO/Fastlane Sportswear today entered into a contract with Team SABCO, the two-car, Winston Cup operation owned by Felix Sabates, for souvenir sales at all Winston Cup race events. The agreement lists Team SABCO and JEBCO, Inc. as partners through December 1, 2000.JEBCO, Inc., a wholly owned subsidiary of Fastlane Footwear, Inc. (publicly traded under the symbol (OTC BB:FSLF)), participates in the overall design and manufacturing of apparel, and will be supplying the Mooresville, N.C. based operation with two trackside souvenir trailers. The first of the two trailers will carry items displaying the name of the no. 40 Coors Light Chevrolet driver, Sterling Marlin, and the sponsor Coors Light. The second will not only bear the name of Joe Nemechek, pilot of the no. 42 BellSouth Team SABCO Chevrolet, it will also bear both the BellSouth and BellSouth Mobility (Nemechek's Busch Series sponsor) names.
JEBCO/Fastlane Sportswear, which has been associated with Winston Cup team apparel since 1991, will sell licensed items displaying the following names: Sterling Marlin, Joe Nemechek, Team SABCO, Coors/Coors Light, BellSouth, BellSouth Mobility and NASCAR itself. The multitude of items it will offer trackside will range from T-shirts and baby bibs, to footwear.
John Lefere, President and CEO of Fastlane Footwear, Inc., stated, "This alliance is not only with one of Winston Cup's premier race teams (Team SABCO), but also with two of America's greatest corporations; Coors and BellSouth, plus two talented drivers; Marlin and Nemechek, and puts our companies (Fastlane Footwear - Sportswear) truly in the Fastlane."
"The financial impact to our company will be significant since we will not only be selling a complete line of apparel and souvenirs under these names at trackside, but also wholesaling these products throughout the United States," stated Gary Slater, CFO of Fastlane Footwear, Inc.
Armando Fitz, Vice President of Business Operations for Team SABCO was elated about the new alliance. "Team SABCO is very happy about its new agreement with JEBCO/Fastlane," stated Fitz. "This agreement will serve as an excellent source of marketing and promotions for our sponsors, Coors Light and BellSouth, in addition to drivers Sterling Martin and Joe Nemechek."
Jack Stecher, President of JEBCO/Fastlane Sportswear commented, "We are thrilled to have formed this alliance with the SABCO operation. This opportunity is an excellent expansion to our already extensive line of NASCAR licensed apparel and footwear. We will now have seven souvenir trailers at these Winston Cup events for fans to purchase their NASCAR items. Because we are the only NASCAR licensee that outfits head to toe, we think our apparel can really benefit SABCO. 1999 will be a great year for both companies."
Statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, and dependence on license agreements.