Free Range Media Announces Launch of Kenworth Web Site
15 December 1998
Free Range Media Announces Launch of Kenworth Web Site
SEATTLE--Dec. 15, 1998--Free Range Media, a full service online business solutions provider, today announces the successful launch of the Kenworth Truck Company Web site at www.kenworth.com.Kenworth selected Free Range Media to extend its brand identity to the Web. The new site promotes Kenworth's comprehensive customer service programs and product line, provides truck operators with valuable information and enhances the visibility of its network of more than 250 dealers in the United States and Canada.
"Free Range Media offered its creativity and in-depth knowledge of technology, combined with a consultative approach to meet Kenworth's objectives," said Steve Gilligan, Kenworth's general marketing manager. "Our new site caters to the needs of Kenworth drivers and customers, provides a wealth of information, and is easily updated."
Kenworth Truck Company, a division of PACCAR Inc, manufactures heavy- and medium-duty trucks and is headquartered in Kirkland, Wash. The company's reputation for superior performance stems from high standards of quality for all its products, which are well-engineered and highly customized for specific customer applications.
Free Range Media extended Kenworth's accomplished reputation to the Web by creating a dynamic, database-driven site that provides easy access to product-centric information in a low-bandwidth format. Attracting truckers as well as truck enthusiasts, the site speaks to Kenworth customers in a manner consistent with the organization's recognized status as a leader in quality service and customer loyalty.
"Working with Kenworth was very exciting for us," said Marla Stutman, project manager for Free Range Media. "Together, we've developed a first-rate site that really showcases the Kenworth product."
The site offers visitors a plentitude of information on Kenworth's products and happenings in the trucking industry. A key feature of the Kenworth Web site is the ability for managers to create their own product pages. In addition, visitors can browse through pages of Kenworth products, which include detailed descriptions and photographs. Users can download product brochures or request that they be sent hard copies. A Dealers section helps users find nearby Kenworth dealerships and service locations, and provides general dealership information, directions, and personnel listings as well as a Sales Inquiry form through which users can request contact by a local dealership. A Total Customer Care center gives site visitors detailed information on six of the customer care plans offered by Kenworth. In addition, users are invited to read about Kenworth's fascinating history, contact Kenworth, and stay up-to-date on Kenworth and the trucking industry through news, events and promotion pages.
About Kenworth
Kenworth Truck Company is celebrating 75 years as a leading manufacturer of heavy- and medium-duty trucks. Kenworth operates an extensive dealer network of more than 250 locations. The company has its headquarters in Kirkland, Wash., and operates other manufacturing facilities in Washington and Ohio.
About Free Range Media
Free Range Media develops Web solutions for serious business. To learn more about Free Range Media, please call 800/570-3873, email info@freerange.com or visit their Web site at www.freerange.com.
Free Range Media is a registered trademark and Return on Internet Investment (ROI2) is a trademark of Free Range Media. All product and company names should be considered trademarks of their respective companies.