The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Rexhall Industries Kicks Off Association with a Famed NASCAR Driver

11 December 1998

Rexhall Industries Kicks Off Association with a Famed NASCAR Driver, Wally Dallenbach


    LANCASTER, Calif.--Dec. 11, 1998--Rexhall Industries Inc. embarks on a new marketing campaign. The company has teamed up with Wally Dallenbach, a famous Nascar driver, and teammate to Jeff Gordon and Terry Labonte, all drivers for Hendrick MotorSports and Rick Hendrick.
    "Rexhall 2000 is a high-impact marketing program designed to increase our product awareness. Our association with Wally will serve to further that, especially in the eastern half of the country where NASCAR is so popular and where our potential for growth is so great," stated Bill Rex, president.
    The Louisville Show held on Dec. 1-3 was the initiation of Rexhall Industries' marketing campaign with Dallenbach. The show was a great success with the signing of several dealers in the eastern territory and negotiations now in progress to fill the few remaining areas out west. Orders from the show exceeded 70 units.
    Rexhall's order backlog currently sits at approximately $14.2 million.
    Earlier in November, Rexhall Industries acquired another substantial order from RV SuperCenter located in Arizona. According to Don Hannay, senior VP of Marketing and Sales for Rexhall Industries: "This recent purchase by RV SuperCenter demonstrates that the demand for Rexhall product continues to be strong in the Western U.S."
    This marks the biggest single dealer order in the history of the company. The previous largest order, placed in July 1998, was made by the same company.
    Visit this company's Investor Relations site at http://www.businesswire.com/cnn/rexl.htm


    Cautionary Statement for Purposes of "Safe Harbor Provisions" of the Private Security Litigation Reform Act of 1995: Actual results may differ materially from those projected or implied in the forward-looking statements. Among the factors that could affect results would be, fuel availability, fluctuations in interest rates and employment levels, all of which are beyond management's ability to predict or control.