Prime Response Chosen as "Uncut Gem" by Research Board
9 December 1998
Prime Response Chosen as "Uncut Gem" by Research Board; Marketing Automation Company Highlighted as New and Useful Technology
LONDON--Dec. 9, 1998--The European Associate Board of The Research Board has selected Prime Response, a marketing automation solutions provider offering the leading campaign management software, as an "uncut gem."The Research Board, whose members are senior IT executives from the world's largest corporations representing a broad cross section of industries and services, regularly highlight suppliers of new and useful technology. This year's selected "uncut gems" - Prime Response, Meta4 and SageMaker - present varied perspectives on knowledge management at the Research Board's annual meeting in Munich on Dec. 9, 1998.
"The Research Board is constantly looking for technology innovators that will help take our member corporations into the future," said Ann Seligman, partner of The Research Board. "Previous presenters include visionaries such as Larry Ellison, Bill Gates and Lou Gerstner. This year we've highlighted Prime Response because they exemplify the characteristics of a new and useful technology."
James Carling, the chairman, founder and CTO of Prime Response, will present "The Future of Marketing Automation." His presentation examines how future-looking companies can leverage customer knowledge in marketing to increase profits, decrease costs and gain competitive advantage.
"Prime Response's marketing automation products are helping nearly 50 Blue Chip companies to maximize return on marketing campaigns - using touch points, such as call centers, the Internet and direct mail to focus on their most profitable customers," Carling said. "This allows companies to increase profits, through cross-selling and up-selling while maximizing the lifetime value of relationships, and identifying marketing waste, so decreasing operational costs."
About Prime Response
Prime Response is a marketing automation solutions provider offering the leading campaign management software. Prime Vantage(tm), the core product of Prime Response's marketing automation suite, is the most widely installed campaign management software based on open systems and client/server technology. Prime Vantage is an enterprise-wide solution empowering companies to enhance customer relationships by planning, analyzing, executing and tracking marketing programs across multiple channels. Originally founded in 1987 as a service bureau, Prime Response has evolved into a highly successful enterprise software provider. With installations in the U.S., Europe, Africa and Asia Pacific, Prime Response has successfully deployed Prime Vantage across multiple industries, such as financial services, telecommunications, retail, catalog, automotive, utilities and travel and leisure. For more information, contact Prime Response at www.prime-response.com.
(c) Prime Response 1998. Prime Vantage and Prime Response are trademarks of Prime Response Group Inc. All other brand and product names are trademarks of their respective owners.