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Subaru of America Appoints New Vice President for Southeast Region

7 December 1998

Subaru of America Appoints New Vice President for Southeast Region

    CHERRY HILL, N.J., Dec. 7 -- Subaru of America, Inc. (SOA)
today announced the appointment of Brad Bradshaw as its new Vice President for
the Southeast Region.  The appointment is effective today.
    Bradshaw, a 20-year veteran of the automotive industry, has held a variety
of field and management positions with both Ford Motor Company and Nissan
Motor Corporation.  Most recently, Bradshaw served as Vice President,
Marketing for Nissan Motor Corporation.
    "We're delighted to have someone with Brad's automotive credentials join
the Subaru team," said Fred Adcock, vice president, sales for Subaru of
America, Inc.  "He brings great experience and will help us to develop our
presence in the very important southern markets."
    The Southeast Region (SER) is one of five company owned regions that
provide service and support to Subaru dealers across the country.  Its
territory includes: Florida, Georgia, Alabama, North Carolina, South Carolina,
Tennessee, Maryland, Virginia, West Virginia and the District of Columbia.
The territory currently represents about 13% of the company's annual sales
volume and has approximately 120 dealers.
    In his new position, Bradshaw will be responsible for regional sales,
dealer relations, market development, and distribution.
    Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan.  Headquartered near Philadelphia, the company
markets and distributes Subaru vehicles, parts and accessories through a
network of nearly 600 franchised dealers across the United States.  Its Legacy
models, including the Outback and Sport Utility Sedan, are produced at the
company's American manufacturing plant, Subaru-Isuzu Automotive, Inc., near
Lafayette, Ind.

    For more information, contact Richard Marshall of Subaru of America,
609-488-3327, or e-mail, rmarshall@subaru.com.