The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Miracom Corp Secures Contracts With 63rd Largest Dealer Group

8 December 1998

Miracom Corporation Secures Contracts With 63rd Largest Dealer Group In the U.S.
    ORLANDO, Fla., Dec. 7 -- Miracom Corporation
(OTC Bulletin Board: MIRM), an Orlando-based marketing, Internet, research and
advertising firm has signed contracts with Commonwealth Dodge, Louisville,
Kentucky, and Hays Mazda of Nashville, Tennessee.   The dealerships are part
of the Hays Automotive Group headquartered in Louisville, Kentucky, whose 1997
gross revenues exceeded $381 million.  Hays was ranked No. 63 of the top 100
dealer groups in the United States in 1997 by Automotive News.  Commonwealth
Dodge and Hays Mazda's advertising expenditures are expected to exceed
$1 million in 1999.
    Miracom will administer all advertising and marketing elements for the
stores.   "Having secured deals with both of these dealerships, Miracom has
filled a void in what I consider an important strategic geographical pocket,"
comments Jeffrey Odato, Miracom Corporation Executive Vice President.  "Beyond
providing these stores with traditional marketing and advertising services, we
anticipate that Hays will be a large user of our research Kiosk slated for
release in First Quarter 1999."
    Miracom Corporation has created and developed a proprietary system for the
provision of online research and real-time data gathering services, which are
provided via touch screen collection points.  The system was designed with the
mission of making it easier and more enjoyable for business owners to identify
exactly what, when, where and how their consumers heard about them and what
compelled them to act and/or purchase.  The system allows the user client to
rely on empirical facts rather than depend upon the myriad of broad-based
advertising industry data and the propaganda of television, radio, newspaper
and magazine reps who have a vested interest in what amount of media dollars
they commit the client to spend regardless of its effectiveness.  Miracom
believes its systems will change the two hundred billion dollar advertising
and media buying industry, much like Bloomberg has done with the financial
information industry.