Miracom Corp Secures Contracts With 63rd Largest Dealer Group
8 December 1998
Miracom Corporation Secures Contracts With 63rd Largest Dealer Group In the U.S.ORLANDO, Fla., Dec. 7 -- Miracom Corporation (OTC Bulletin Board: MIRM), an Orlando-based marketing, Internet, research and advertising firm has signed contracts with Commonwealth Dodge, Louisville, Kentucky, and Hays Mazda of Nashville, Tennessee. The dealerships are part of the Hays Automotive Group headquartered in Louisville, Kentucky, whose 1997 gross revenues exceeded $381 million. Hays was ranked No. 63 of the top 100 dealer groups in the United States in 1997 by Automotive News. Commonwealth Dodge and Hays Mazda's advertising expenditures are expected to exceed $1 million in 1999. Miracom will administer all advertising and marketing elements for the stores. "Having secured deals with both of these dealerships, Miracom has filled a void in what I consider an important strategic geographical pocket," comments Jeffrey Odato, Miracom Corporation Executive Vice President. "Beyond providing these stores with traditional marketing and advertising services, we anticipate that Hays will be a large user of our research Kiosk slated for release in First Quarter 1999." Miracom Corporation has created and developed a proprietary system for the provision of online research and real-time data gathering services, which are provided via touch screen collection points. The system was designed with the mission of making it easier and more enjoyable for business owners to identify exactly what, when, where and how their consumers heard about them and what compelled them to act and/or purchase. The system allows the user client to rely on empirical facts rather than depend upon the myriad of broad-based advertising industry data and the propaganda of television, radio, newspaper and magazine reps who have a vested interest in what amount of media dollars they commit the client to spend regardless of its effectiveness. Miracom believes its systems will change the two hundred billion dollar advertising and media buying industry, much like Bloomberg has done with the financial information industry.