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Jaguar Posts Record Sales for November

4 December 1998

Jaguar Posts Record Sales for November
    MAHWAH, N.J., Dec. 3 -- Jaguar Cars today announced its best
November ever in the United States totaling 2,004 cars, up 8 percent compared
with November 1997.  Sedan sales of 1,543 in November were up 10 percent
compared with November 1997.
    Total year-to-date sales represent the highest volume for Jaguar for any
full calendar year since 1988 totaling 20,031, up 16 percent compared with the
same period a year ago.
    In Canada, Jaguar sales for November totaled 80 sedans and sports cars, up
8 percent compared with November 1997.
    Jaguar's 1999 model year product lineup is now in showrooms in the U.S.
and Canada including: the XJ8, XJ8 L (not available in Canada), Vanden Plas
and XJR sedans, and the XK8 coupe and convertible.  Jaguar's entire lineup
features the award-winning 4.0-liter AJ-V8 engine as well as Jaguar's
distinctive styling both inside and out.

                      November New-Vehicle Retail Sales

                                    Nov '98         Nov '97        Change

    XJ6/8                               646             568            --
    XJ6/8 L                             298             279            --
    VDP                                 437             404            --
    XJR                                 162             147            --
    XJ12                                  0               0            --
    4-Door                            1,543           1,398         10.4%
    XJS Cpe 12                            0               0            --
    XJS Cpe 6                             0               0            --
    XJS Cnv 12                            0               0            --
    XJS Cnv 6                             0               2            --
    XK8 Cpe                              57              70            --
    XK8 Cnv                             404             389            --
    2-Door                              461             461          0.0%
    TOTAL                             2,004           1,859          7.8%

                      YTD U.S. New-Vehicle Retail Sales

                                      98YTD           97YTD        Change

    XJ6/8                             6,325           4,537            --
    XJ6/8 L                           2,761           3,043            --
    VDP                               4,301           2,709            --
    XJR                               1,447             567            --
    XJ12                                  0              47            --
    4-Door                           14,834          10,903         36.1%
    XJS Cpe 12                            0               0            --
    XJS Cpe 6                             0               0            --
    XJS Cnv 12                            0               4            --
    XJS Cnv 6                             0              45            --
    XK8 Cpe                             591             957            --
    XK8 Cnv                           4,606           5,435            --
    2-Door                            5,197           6,441        -19.3%
    TOTAL                            20,031          17,344         15.5%

                  November Canadian New-Vehicle Retail Sales

                                    Nov '98         Nov '97        Change

    XJ6/8                                31              24            --
    VDP                                  19              27            --
    XJR                                  10              13            --
    XJ12                                  0               0            --
    4-Door                               60              64         -6.3%
    XJS Cpe 12                            0               0            --
    XJS Cpe 6                             0               0            --
    XJS Cnv 12                            0               0            --
    XJS Cnv 6                             0               0            --
    XK8 Cpe                               4               6            --
    XK8 Cnv                              16               4            --
    2-Door                               20              10        100.0%
    TOTAL                                80              52          8.1%

                    YTD Canadian New-Vehicle Retail Sales

                                     98 YTD          97 YTD        Change

    XJ6/8                               351             225            --
    VDP                                 398             279            --
    XJR                                 138              74            --
    XJ12                                  0               1            --
    4-Door                              887             579         53.2%
    XJS Cpe 12                            0               0            --
    XJS Cpe 6                             0               0            --
    XJS Cnv 12                            0               0            --
    XJS Cnv 6                             0               1            --
    XK8 Cpe                              60              98            --
    XK8 Cnv                             199             242            --
    2-Door                              259             341        -24.0%
    TOTAL                              1146             920         24.6%

    Notes:  *Not adjusted for differing number of selling days.
             VDP = Vanden Plas