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Toyota Canada Selects Reynolds and Reynolds

2 December 1998

Toyota Canada Selects Reynolds and Reynolds

                  Largest Systems Contract Ever for Reynolds

    MISSISSAUGA, Ontario, Dec. 2 -- Toyota Canada Inc. has
selected Reynolds and Reynolds Canada Ltd. as the provider of advanced
information technology and support services to support their over 200 dealers
across Canada. Reynolds will provide ERA2(R) information management systems to
all Toyota Canada dealers. Reynolds reports the Toyota Canada contract as its
largest ever for automotive systems, valued at approximately $40 million
Canadian ($26 million U.S.).
    "We are pleased to partner with Toyota Canada. Together, we will create a
revolutionary retailing solution, enabling Toyota Canada dealers to deliver
superior value to Canadian car buyers," Pierre Blais, vice president and
general manager of Reynolds Canada Ltd., said.
    "Reynolds has achieved significant success in our Enterprise Solutions
Group, which focuses on the large new entrants into the auto retailing
marketplace, as well as new manufacturer and distributor initiatives. We're
very pleased to add Toyota Canada to our growing list of enterprise accounts,
which includes Ford Investment Enterprises Corporation (FIECo), Republic
Industries, UnitedAuto Group, Budget Car Sales, Southeast Toyota, Gulf States
Toyota and Sonic Automotive," Blais added.
    ERA2, Reynolds' powerful dealership information system, takes information
technology to the next level, powering the dealership's sales, marketing and
customer retention activities. Studies have shown that the ERA2 system
delivers significantly stronger financial results and rates highest in user
satisfaction compared to other widely available systems.
    Toyota Canada Inc., headquartered in Scarborough, Ontario, is the
exclusive Canadian distributor of Toyota and Lexus automobiles and Toyota
Industrial Equipment. Since 1965, the company has grown to encompass a coast-
to-coast network of 229 dealers with record sales of over 106,000 vehicles in
1997. Toyota Canada operates five zone offices across Canada in addition to
its major parts distribution centers in Ontario and British Columbia; vehicle
distribution centers in Richmond, British Columbia, Markham, Ontario and
Dorval, Quebec; and the Toyota Canada Cold Research Center in Timmins,
Ontario.
    Reynolds and Reynolds Canada Ltd., headquartered in Mississauga, Ontario,
is a wholly-owned subsidiary of The Reynolds and Reynolds Company ,
headquartered in Dayton, Ohio (USA). Reynolds and Reynolds is a leading
provider of integrated information management systems and related value-added
services to automotive and general business markets in the United States and
Canada. The company reported revenues of about $1.5 billion for the 12 months
ended Sept. 30, 1998. For more information on Reynolds and Reynolds, visit the
company's World Wide Web site at http://www.reyrey.com, or call The Reynolds and
Reynolds Information Hotline at 1-888-4REYREY.