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Lilley Associates, Inc. Releases North American Wheel Trim Study

30 November 1998

Lilley Associates, Inc. Releases North American Wheel Trim Study

    DETROIT, Nov. 30 -- Lilley Associates, Inc., Birmingham,
Michigan, announces the release of the 1998 North American Light Vehicle Wheel
Trim Study.  This study provides an in-depth look at light vehicle wheel trim
programs for the 1998 model year and is available for immediate release.
    The study contains the following information fields: vehicle manufacturer;
vehicle type; vehicle program designation; vehicle nameplate; vehicle trim
level or wheel trim name; trim supplier; wheel size (full cover); wheel trim
attachment type; type of wheel trim; material; finish; application rate;
number of units; 1998 model year production.
    Virtually every car and truck produced have some type of wheel trim.  This
trim can range from a full wheel cover on a steel wheel to a chrome plated
center cap on an aluminum wheel.  There are any number of trim piece
combinations available on the wide variety of standard and optional wheels
used by vehicle manufacturers today.  The market in 1998 exceeded 62 million
pieces and $400 million in value.
    This is one of the few segments of the light vehicle industry that has
smaller companies as Tier 1 suppliers.  This study defines who supplies this
very competitive segment of the automotive industry.
    For additional information and study pricing, please contact Richard M.
Lilley, Lilley Associates, Inc. at 248-594-6737 or lilley@gatecom.com.  For
those individuals or companies looking for a longer-term view, a 1998 thru
2001 model year trim study will be available first quarter 1999.
    Lilley Associates, Inc. is also preparing a North American Light Vehicle
Wheel Study for the 1999 model year.  This study will provide an in-depth look
at the wheel industry in North America for both steel and aluminum wheels.  A
study sample is currently available with release targeted for January 1999.
    Lilley Associates, Inc. is an automotive industry market research company
providing global light vehicle and component supplier market analysis.
Services include competitive vehicle benchmarking and specific component
industry studies for market entry or corporate acquisition.