---

Honda Selects Reynolds and Reynolds for Service Reminder System

20 November 1998

Honda Selects Reynolds and Reynolds to Provide Service Reminder System

    DAYTON, Ohio, Nov. 20 -- American Honda Motor Co., Inc., has
selected The Reynolds and Reynolds Company to provide the technology and
support for its Lifetime Customer Care(TM) Service Reminder System.  The
contract awarded by Honda is a three-year, multi-million-dollar agreement that
will serve Honda dealerships across the country.  The contract takes effect in
January 1999.
    The Honda Service Reminder System is designed to create lifelong customers
through targeted customer communication, including up to seven different
customized and sequenced mailings.  The design and content of each mailing has
been revised to allow maximum flexibility to dealerships utilizing the System.
    "We are extremely pleased to be working with Honda on the Service Reminder
System," said Tom Suttmiller, senior vice president and general manager for
Reynolds' Automotive Products and Fixed Services Groups.  "Our strong database
management skills, combined with our strong customer support capabilities,
will produce an enhanced system for Honda that provides individual dealers
with more flexibility, leading to higher customer retention levels."
    Reynolds and Reynolds, headquartered in Dayton, Ohio, is a leading
provider of integrated information management systems and related value-added
services to automotive and general business markets.  The company reported
revenues of about $1.5 billion for the 12 months ended Sept. 30, 1998.  For
more information on Reynolds and Reynolds, visit the company's World Wide Web
site at http://www.reyrey.com, or call The Reynolds and Reynolds Information Hotline
at 1-888-4REYREY.