Federal-Mogul Announces Organizational Structure For Marketing
19 November 1998
Federal-Mogul Announces Organizational Structure For Marketing, Worldwide Aftermarket
SOUTHFIELD, Mich., Nov. 18 -- Jay Burkhart, vice president,
marketing, Worldwide Aftermarket, Federal-Mogul Corporation ,
announces the appointment of a new marketing team for the Worldwide
Aftermarket.
Burkhart announces the creation of category directors who will manage each
category of product and will be responsible for the success of the products
and brands within the category, including strategic positioning, brand
advertising, line management, pricing and margin contribution. The following
positions will be located at the company's Southfield, Michigan headquarters
and will report to Burkhart:
* Harvey Diedrich, director, undercar products
* Steve Hildebrand, director, engine
* Bill Quigley, director, gaskets
* Lee Reighart, director, ignition
* Director, Visibility, to be named at a later date
"This group brings to Federal-Mogul an enormous amount of talent,
experience, energy and new ideas," said Burkhart. "Our customers can look
forward to aggressive and innovative marketing in support of our unmatched
stable of brands. This group will be completing the structure of their
respective organizations very shortly."
Harvey Diedrich, Director, Undercar Products
Harvey Diedrich has been appointed director, undercar products. Diedrich
joined Federal-Mogul earlier this year after over 25 years in sales and
marketing with Tenneco Automotive.
Diedrich announces his organizational appointments effective immediately:
Walt Britland, Director, Friction Products
Britland joins Federal-Mogul from the Cooper Automotive/Moog Automotive
organization, where he served as director, marketing, Wagner Brake. Britland
brings over 15 years experience in sales, marketing and strategic planning
within Abex Friction Products.
Brian Rassin, Director, Chassis Products
Rassin has spent the past 17 years in the automotive aftermarket, most
recently serving with the Cooper Automotive/Moog Automotive organization as
senior product manager. Within that organization, Rassin held positions of
increasing responsibility in product management.
Scott Israelson, Manager, Bearings & Seals
Israelson joined Federal-Mogul following the acquisition of Fel-Pro where
he held the position of marketing manager, engine and transmission parts.
Israelson held various marketing positions within the Fel-Pro organization
over the last 15 years prior to joining Federal-Mogul.
Debbie Olson, Manager, Brake Hydraulics & Hardware
Olson has spent the past seven years at Cooper Automotive/Moog Automotive,
most recently as friction product manager for Wagner brake. Olson was
integrally involved in the successful repositioning of the Wagner Brake
product line.
Steve Hildebrand, Director, Engine
Steve Hildebrand has been appointed director, engine. Hildebrand brings
over 20 years of experience on both the manufacturing and distributor side of
the aftermarket, most recently as director, marketing, lighting and wire at
Cooper Automotive.
Bill Quigley, Director, Gaskets
Bill Quigley has been appointed director, gaskets. Quigley joined
Federal-Mogul in 1994 in finance, rising to controller, North American
Aftermarket prior to his move into marketing in late 1996. He most recently
held the position of director, marketing services.
Lee Reighart, Director, Ignition
Lee Reighart has been appointed director, ignition. Reighart has over 30
years of association with Champion Spark Plugs, most recently as director,
marketing, for Champion and Anco with Cooper Automotive.
Director, Visibility
A category director with responsibility for wiper and lighting products
will be named shortly.
Burkhart further announced the department heads of four areas of
functional support. Reporting to Burkhart in these areas are:
Don Burgstead, Director, Program Management
Burgstead brings 15 years of experience in the development and execution
of wholesale and retail promotional strategies. Burgstead most recently
served as market development manager with Cooper Automotive.
Mark Seng, Manager, Product Services
Seng has held positions of increasing responsibility in distribution,
sales and international marketing since joining Federal-Mogul in 1984. Seng
will be responsible for application and vehicle-based systems for all
Federal-Mogul products.
Laura Sullivan, Manager, Pricing & Market Analysis
Sullivan joins Federal-Mogul from Cooper Automotive where she has held
positions of increasing responsibility, most recently as market analysis
manager, Lighting & Wire. Sullivan has experience in both systems and hands-
on marketing management.
Bruce Maize, Director, Technician Support
Maize joins Federal-Mogul from the Cooper Automotive/Moog Automotive
organization with 25 years experience in all facets of sales and marketing,
most recently serving as director, sales and marketing, NAPA. Maize will
continue to be located at the company's Wellston, Missouri facility.
Headquartered in Southfield, Michigan, Federal-Mogul is a $7 billion
automotive parts manufacturer providing innovative solutions and systems to
global customers in the automotive, light truck, heavy-duty, railroad, farm
and industrial markets. The company was founded in 1899 and employs 56,000
people. Visit the company's web site at http://www.federal-mogul.com for more
information. Federal-Mogul's press releases are available by fax through
Company News On-Call, call 800-758-5804, ext. 306225.