The Force Will be Sold in New Zealand
13 November 1998
American Technologies Group's Airborne Fuel Additive, The Force, Will be Sold by More Than 75 Car Dealerships in New Zealand
MONROVIA, Calif.--Nov. 12, 1998--
Expected to Generate $500,000 in Annual Sales
American Technologies Group, Inc. (OTC BB: ATEG), announced today that Deveron Marketing Group Limited, which has exclusive rights to market American Technologies' products in New Zealand and Australia, has signed an agreement with one of the largest car dealership chains in New Zealand to distribute The Force(R). Under terms of the agreement, this chain will distribute the airborne fuel additive to its 75 dealerships in New Zealand. These dealerships will then sell The Force to their retail customers as well as other car dealerships. American Technologies expects this agreement to generate approximately $500,000 in annual sales.
Tony McWilliams, managing director of Deveron Marketing, commented, "I am very excited that we have secured such a significant distribution agreement for The Force. This successful automobile dealership chain is well-established in New Zealand and maintains vehicles for a large number of loyal customers."
McWilliams continued, "The impressive results of the local testing conducted on The Force really facilitated the signing of this agreement and instilled tremendous confidence in us that we will be able to make meaningful progress marketing American Technologies' products in Australia and New Zealand over the next six months."
Lawrence J Brady, president and CEO of American Technologies, stated, "We are thrilled that New Zealand will soon be introduced to The Force. This agreement is one of many recent indications that our aggressive growth strategy is working. I look forward to sharing more positive news with our shareholders and the financial community in the near future as we continue expanding the markets for our innovative products."
The Force is an environmentally safe automotive combustion product based on American Technologies' proprietary IE (tm) Crystals Technology. It improves fuel economy and, over time, reduces carbon deposits.
Deveron Marketing Group specializes in the distribution of innovative American products and will be exhibiting The Force at the National Automotive After-Market Show in Sydney, Australia, on May 7, 1999.
American Technologies is an advanced science and technology company engaged in the development, commercialization and sale of products and systems using its patented and proprietary technologies. Its core technologies are the IE (tm) Crystals Technology and Vacuum Distillation Technology. These technologies have numerous applications in the nuclear, energy, medical, chemical, mining, oil, personal and home care industries. A line of all-natural household cleaning and personal care products containing the company's IE (tm) Crystals Technology are currently marketed by 21st Century Global Network, LLC, a joint venture partially-owned by American Technologies. For more information on American Technologies, visit the company's Web site at www.ateg.com.
Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ include activity levels in the securities markets and other risk factors disclosed in the company's reports to the Securities and Exchange Commission, including its Form 10-QSB and Form 10-KSB on file with the SEC.