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Infiniti and Motor Trend Magazine Gear Up for High-Octane Partnership

10 November 1998

Infiniti and Motor Trend Magazine Gear Up for High-Octane Partnership

          National Co-Promotion Touts Infiniti's IRL Participation,
        Motor Trend's 50th Anniversary and CBR Cobb Racing Sponsorship

    CARSON, Calif., Nov. 9 -- Infiniti, the luxury division of
Nissan Motor Corporation U.S.A., has announced an integrated marketing
partnership with Motor Trend magazine to jointly promote the automaker's
involvement with the Indy Racing League (IRL) and the publication's 50th
anniversary.
    The centerpiece of the Infiniti/Motor Trend partnership is a 50-stop
nationwide promotional tour showcasing Infiniti's performance technology.  The
tour also will celebrate Motor Trend's 50 years as one of the country's
leading auto enthusiast publications.  In addition, Motor Trend will be an
associate sponsor of the CBR Cobb Racing team, powered by the Infiniti Indy
engine.
    "Partnering with Motor Trend represents a win-win opportunity for everyone
involved," said Steve Kight, director of marketing for Infiniti.  "Motor Trend
can help Infiniti showcase its powerful and reliable engines, and Infiniti can
help Motor Trend celebrate its illustrious history and our relationship with
CBR Cobb Racing -- all while promoting the exciting IRL series."
    "We are thrilled that Infiniti is helping us power Motor Trend's 50th
Anniversary celebration -- both under the hood of the CBR Cobb Racing team and
via the cross-country promotional tour," said Doug Hamlin, publisher of Motor
Trend.
    In 1999, the event tour will be on display at 11 IRL events (including the
Indy 500), numerous Infiniti retail locations and other special events via a
53-foot semitrailer specially designed to promote Infiniti Indy, Motor Trend's
50th Anniversary, the IRL and the CBR Cobb Racing team.  The trailer will
carry special Infiniti vehicles such as an Infiniti Indy race car, potential
concept vehicles, archival displays from Motor Trend's 50 years of continuous
publication and other performance and technology displays.
    Other elements of the partnership include advertising insertions in Motor
Trend, direct mail marketing pieces and consumer sweepstakes programs
featuring Indy 500 trips or vehicle giveaways.
    Since 1996, Infiniti has been one of two authorized manufacturers of
engines for all race cars used in IRL races, including the prestigious
Indianapolis 500.  The program, designated as the "Infiniti Indy" since its
inaugural race at the Walt Disney World 200 in January 1997, has shown
consistent improvement and competitiveness.  Most recently, Infiniti Indy
captured a fourth place finish at the Texas Motor Speedway this past
September.
    Infiniti is supported by a network of 150 retailers.  For information on
the complete line of Infiniti luxury vehicles and The Total Ownership
Experience(TM) philosophy, visit Infiniti online at http://www.infiniti-usa.com.

    Contact:  Marty Fiolka, Nissan/Infiniti Motorsports, 310-771-5049
              Tim Gallagher, Infiniti Public Relations, 310-771-5351
              Marshall Flemion, Motor Trend Magazine, 323-964-6680