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Toyota Debuts Theatrically Inspired Exhibit at Auto Show

6 November 1998

Toyota Debuts Theatrically Inspired Exhibit at South Florida International Auto Show

    MIAMI, Nov. 6 -- With an exposed architectural framework and
stretched fabrics lending a theatrical air, Toyota's all-new auto show exhibit
debuts November 6 at the South Florida International Auto Show. Following its
introduction at Miami, the exhibit will visit auto shows in Los Angeles, St.
Louis, Chicago, Cleveland, Dallas and New York.  A second Toyota exhibit, with
the same innovative design, but different proportions, will be displayed at
other auto shows this season.
    Both exhibits feature two turntables surrounded by perimeter platforms. To
maximize visibility within the display, all turntables and platforms are
outfitted with built-in architectural lighting.
    Exposed aluminum structures and screened graphics over stretched,
translucent fabrics evoke a theatrical feel.
    Vehicles with similar characteristics are positioned together in a natural
flow that allows visitors to the exhibit to move freely from one grouping to
another.
    Lifestyle graphics help visitors identify with their vehicle choices while
a four-sided brand identification tower rises 25 feet overhead, assuring
Miami's 22,772-square-foot exhibit can be easily located throughout the show's
floor.
    Also drawing attention to the Toyota display is an animated robotic
puppet. Moving about on an eye-catching tricycle, the talking puppet blends
easily with the display's theatrical motif.
    Display vehicles in Miami include the all-new Toyota Tundra full-size
pickup truck and Toyota's all-new Camry Solara.
    The 1999 Camry Solara features sporty, yet elegant, styling with fun-to-
drive power and performance complimented by new levels of luxury.
    The long-awaited Tundra represents Toyota's first venture into the full-
size truck segment. Tundra will offer a powerful 4.7-liter V8 engine that will
deliver approximately 245-horsepower and haul a maximum payload of nearly one
ton.
    Expected to reach dealer showrooms in late spring of 1999, Tundra will be
available in a wide variety of configurations powered by either V8 or V6
engines, including two- or four-wheel drive, two-door regular cab with an
eight-foot bed or four-door Access cab with a six-and-a-half-foot bed.
    The 28th annual South Florida International Auto Show is at the Miami
Beach Convention Center November 6-15, 1998.