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Birmingham-Area Toyota Sales Climb In October

6 November 1998

Birmingham-Area Toyota Sales Climb In October

    MIAMI, Nov. 6 -- Toyota's three Birmingham-area dealers today
reported a two-percent climb in October retail car sales over the year-ago
month.
    Birmingham-area dealers include Hoover Toyota, Limbaugh Toyota and Serra
Toyota.
    In the five-state region served by Southeast Toyota Distributors, Inc.,
retail car sales advanced 12 percent over October 1997.
    Southeast-area sales leaders for October include the Camry sedan, up eight
percent over the year-ago month; Avalon, up 35 percent and Sienna, up 44
percent.  Each of these three models is built at Toyota's $4.5-billion
manufacturing plant in Georgetown, Kentucky.
    "Today's consumers are more discerning and better informed than ever,"
said Southeast Toyota General Manager John Williams. "Quality craftsmanship
and reliability, hallmarks of Toyota's award-winning Kentucky plant, really do
drive showroom traffic."
    Ranked first among Toyota's American distributors in sales and customer
satisfaction, Southeast Toyota is the independent distributor of Toyotas in
Alabama, Florida, Georgia, North Carolina and South Carolina. Owned and
operated by JM Family Enterprises, Inc., Southeast Toyota is based in
Deerfield Beach, Florida.