Discover Today's Motorcycling Underwrites Museum Exhibition
5 November 1998Discover Today's Motorcycling Signs as Underwriter of Motorcycle Exhibition at the Field Museum
CHICAGO, Nov. 4 -- The Field Museum announced today that Discover Today's Motorcycling, the communications service bureau of the Motorcycle Industry Council will help underwrite the Museum's upcoming exhibition, The Art of the Motorcycle. The Art of the Motorcycle comes to The Field Museum directly from The Solomon R. Guggenheim Museum in New York, where it shattered attendance records. The Field Museum exhibition will consist of 72 motorcycles -- each one displayed as a unique work of art. The exhibition runs from November 7 through March 21, 1999. "The Field Museum is very grateful to Discover Today's Motorcycling for its support of The Art of the Motorcycle. Through this exciting exhibition, we will examine the motorcycle both as an object of art, and as a unique and revealing cultural artifact," said Museum President and CEO, John McCarter. "Discover Today's Motorcycling and its funding members are proud to support this landmark exhibition," Beverly St. Clair, Managing Director of Discover Today's Motorcycling said in referring to Yamaha, Kawasaki, Suzuki and Honda. "These companies have long been in the forefront of bringing the art and heart of motorcycling to the men and women of this country. Through their technology and design, as well as underwriting efforts such as this, the Motorcycle Safety Foundation RiderCourses(R), and hundreds of other special events, the United States continues to enjoy the best motorcycling has to offer." The underwriting support for The Art of the Motorcycle made by Discover Today's Motorcycling is in addition to an earlier underwriting commitment made by Zell's Angels, a group of motorcycling enthusiasts founded by Chicago businessman Sam Zell. Zell is Chairman of the Board of Equity Group, Inc., and director of various other public companies. "We're very pleased to be joining Zell's Angels in supporting the Chicago exhibition of The Art of the Motorcycle organized by the Guggenheim. As longtime ambassadors for Discover Today's Motorcycling, Zell's Angels represent the heart of motorcycling -- active people pursuing the inspiration and joys of escape in the great outdoors," St. Clair added. Discover Today's Motorcycling, the communications service bureau of the Motorcycle Industry Council, is a source of information about motorcycling to the media and to the general public. Discover Today's Motorcycling operates a toll-free number (800-833-3995) that provides free "Straight Facts" brochures about motorcycling, as well as information about Motorcycle Safety Foundation RiderCourses(R). The Motorcycle Industry Council is a nonprofit national trade association representing manufacturers and distributors of motorcycles, motorcycle parts and accessories, and members of allied trades.