Alamo Rent A Car and American Express Team Up

2 November 1998
Alamo Rent A Car and American Express Team Up to Support African American Heritage Organization
               American Express Also Makes Donation to Develop
                      Guidebook to Black Heritage Sites

    NEW YORK, Nov. 2 -- American Express Company and Alamo Rent A
Car today announced a new campaign to benefit the National Association for
African American Heritage Preservation (NAAAHP), a national service
organization dedicated to the identification, protection and promotion of the
history and heritage of African Americans throughout the United States and
other countries.
    Each time an American Express(R) Card is used to rent an Alamo vehicle
from November 1, 1998 through January 31, 1999, American Express and Alamo
will donate ten cents from every transaction to NAAAHP, up to $50,000.* This
campaign will allow Cardmembers to help protect and promote African American
contributions to American history and culture. American Express has also given
NAAAHP a grant to research and develop a guidebook to African American
heritage sites across the country which will be available next year.
    "American Express is proud to partner with Alamo and NAAAHP in this new
campaign," said Glenda McNeal, vice president, Strategic Relationships Group,
American Express. "Through this marketing promotion and our grant, we hope to
help raise public awareness of cultural heritage sites as well as the
significant contributions African Americans have made to this nation."
    "Alamo is extremely pleased to join forces with NAAAHP and American
Express," said Karen Beard, senior vice president of sales and marketing for
Alamo Rent A Car. "This campaign not only helps supply the necessary funds to
NAAAHP for African American heritage preservation, but also assists in
building a much needed awareness about African American history and heritage."
    "The collaborative effort between American Express and Alamo enables us to
broaden our reach by offering services to a wider audience," said Claudia
Polley, president and founder, NAAAHP. "And the grant from American Express
especially ensures that the work we do will be of the quality we all expect
and deserve."
    Through philanthropic activities worldwide, American Express seeks to be a
good citizen in the communities in which the Company does business and where
American Express employees live and work. American Express is the founding
sponsor of World Monuments Watch, a program created by the World Monuments
Fund in New York City, which identifies imperiled historic sites around the
world through its List of 100 Most Endangered Sites and seeks funding for
their rescue. The Company also recently sponsored Africa Fete '99, a world
music tour created by Island Records in collaboration with the Kennedy
Center's African Odyssey Program which celebrates diverse African cultures.
    American Express Company is a diversified worldwide travel and financial
services company founded in 1850. It is a leader in charge and credit cards,
Travelers Cheques, travel, financial planning, investment products, insurance
and international banking and has been a strong supporter of the arts since
the establishment of its foundation in 1954. For more information, visit the
Company's Web site at http://www.americanexpress.com.
    Alamo currently serves more than 15 million travelers a year through 102
locations in the United States and Canada, and more than 250 international
locations in the United Kingdom, Switzerland, The Republic of Ireland, Mexico,
The Netherlands, Germany, Greece, Portugal, Malta, Slovak Republic, Belgium
and The Czech Republic. For more information, visit Alamo's Web site at
http://www.goalamo.com.
    Though only three years old, the National Association for African American
Heritage Preservation, Inc. has established itself as the leader in the
African American heritage preservation movement. Born of the good efforts
initiated some six years ago by the National Trust for Historic Preservation
to include the built history of all Americans, NAAAHP is one the Trust's
grateful offspring. For more information about NAAAHP, call (888) 358-8388 or
visit the organization's Web site at http://www.naaahp.org.
    *  American Express and Alamo will donate up to $50,000 to NAAAHP based on
ten cents per American Express(R) Card purchase and other transactions and
contributions, between 1l/l/98 and 1/31/99. This donation is not tax
deductible for Cardmembers.