Royal Automotive Club Gives Prime Response the Green Light
28 October 1998
Royal Automotive Club Gives Prime Response the Green Light
LONDON--Oct. 28, 1998--
Prime Vantage(tm) Software Provides Campaign
Management for RAC's Six Million Customer Database
The Royal Automotive Club (RAC) has selected Prime Response's campaign management software, Prime Vantage, to manage its database of six million customers.
RAC will use Prime Vantage to generate all customer-driven communications and to plan and manage ongoing and event-driven communications with its members. RAC expects the new system to enable the company to build closer relations with its customers through more targeted, more relevant and more responsive communications.
"RAC is continually developing its technology to meet the needs of its customers," said Dean Turley, database development manager at RAC. "It is essential that our database is supported by the latest software so that we can make communications with our customers as relevant and timely as possible. Prime Vantage offers RAC the necessary combination of functionality and reliability and is backed-up by Prime Response's high level of service and support."
"RAC joins a growing number of customer-focused organisations in recognising the potential return on investment that Prime Vantage provides when managing customer communications," said Allen Swann, CEO of the Europe/Middle East/Africa and Asia Pacific groups of Prime Response. "Implementing Prime Vantage with its six million customer database in less than six months, RAC has already demonstrated Prime Vantage's robust scalability."
About Prime Response
Prime Response is a marketing automation solutions provider offering the leading campaign management software. Prime Vantage(tm), the core product of Prime Response's marketing automation suite, is the most widely installed campaign management software based on open systems and client/server technology. Prime Vantage is an enterprise-wide solution empowering companies to enhance customer relationships by planning, analysing, executing and tracking marketing programs across multiple channels. Originally founded in 1987 as a service bureau, Prime Response has evolved into a highly successful enterprise software provider. With installations in the US, Europe, Africa and Asia Pacific, Prime Response has successfully deployed Prime Vantage across multiple industries, such as financial services, telecommunications, retail, catalogue, automotive, utilities and travel and leisure. For more information, contact Prime Response at 877-PRIMELINE or www.prime-response.com.
(c)1998 Prime Response Group Inc. Prime Vantage is a trademark of Prime Response. All other brand and product names are trademarks of their respective owners.