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Lithia Motors, Inc. Reports A 59% Increase In Earnings Per Share

28 October 1998

Lithia Motors, Inc. Reports A 59% Increase In Earnings Per Share To 35 Cents For The Third Quarter Of 1998; 15.9% Same-Store Growth
    MEDFORD, Ore., Oct. 28 -- Lithia Motors, Inc.
today announced that revenues increased 128.9% to $195.9 million, in the third
quarter of 1998 from $85.6 million in the third quarter of 1997.  Net earnings
rose 131.6% to $3.66 million compared to $1.58 million in the third quarter of
1997 or $0.35 per share on 10.5 million diluted shares outstanding vs. $0.22
per share on 7.3 million diluted shares in the same quarter of 1997.  This
represents a 59% increase in earnings per share on 44% more shares
outstanding.  The additional shares are the result of the follow-on equity
offering of 3.15 million shares of Class A Common Stock completed in May 1998.
    For the first nine months of 1998, Lithia reported that revenues increased
149.5% to $515.7 million from $206.7 million in the first nine months of 1997.
Net earnings rose 80.9% to $7.40 million in the first nine months of 1998
compared to $4.09 million in the first nine months of 1997 or $0.81 per share
on a weighted average of 9.1 million diluted shares outstanding vs. $0.56 per
share on 7.3 million diluted shares in 1997.
    Chairman and Chief Executive Officer, Sidney B. DeBoer, stated, "We are
pleased to announce these results which exceed the consensus Wall Street
estimates even with the 3.15 million new shares factored in.  The current
estimates are even higher than the pre-offering level, so Lithia is actually
posting results far in excess of what was expected at the start of the year.
Lithia is the only pure auto retailer in the nation that has exceeded analyst
estimates for eight consecutive quarters.  Lithia is also the only one to have
successfully completed a secondary equity offering.  Third quarter same-store
sales growth of 15.9% and same-store pre-tax profit growth of 39.0% attests to
our ability to improve the operations of newly acquired stores within the
first year of operation.  As a group, the first six stores acquired since
going public had combined year-on-year same-store revenue growth of 25.1% in
the third quarter of 1998 and a 93.9% combined increase in pre-tax income for
the same period.  Furthermore, Lithia's annualized after-tax return on
investment for this same group of six dealerships was 23.5% after just one
year.  The stores are expected to continue to improve to Lithia's targeted
levels over the coming two to three years."
    New vehicle sales increased by 177.3%, used vehicle sales increased by
109.7%, and other operating revenue increased 158.8% in the first nine months
of 1998.  Lithia sold 12,926 new vehicles and 9,959 retail used vehicles
during the first nine months compared to 4,768 and 4,779 respectively during
the first nine months of 1997.  This represents year-on-year unit increases of
171.1% and 108.4%, respectively.  The average price of a new vehicle increased
year-on-year by 2.3% to $21,670 and by 3.5% to $12,763 for retail used
vehicles.  Revenue for the first nine months of 1998 benefited from a
combination of 15.1% in-store growth and the inclusion of 13 locations
acquired since September 1997.
    Total gross margin was 16.1% in the third quarter of 1998 vs. 15.5% in the
first half of 1998 and 16.6% in the third quarter of 1997.  According to the
National Auto Dealer's Association (NADA), the average US dealership posted a
12.7% gross profit margin in 1997.
    Sales and general administration expense as a percentage of sales improved
from 12.7% to 11.9% of sales versus last year's third quarter, resulting in a
4.2% EBITDA margin which compares favorably with the EBITDA margin of 3.9%
posted in the third quarter of 1997 and 3.6% posted in the first half of 1998.
Lithia currently has a strong balance sheet with a 26% long-term debt/equity
ratio and $88 million in shareholder's equity.  Net interest expense for the
quarter improved from 1.3% to 0.8% of sales versus the first six months of
1998, resulting in a better than expected pre-tax margin of 3.0% vs. 1.9% in
the first six months of this year.  Lithia's 3.0% pre-tax margin is the
highest of all publicly-traded pure auto retailers which range from 1.6% to
2.6% in the most recently released quarters, according to SEC filings.
    Sid DeBoer commented, "We continue to be reassured by the number of
attractive dealerships available for purchase in our target acquisition areas.
With the new $75 million acquisition facility from Ford Credit, current free
cash resources in excess of $30 million and expected future internal cash
generation from operations, Lithia has the ability to conservatively acquire
$1 billion of revenue and continue its current disciplined growth plan well
into the year 2000 without accessing the capital markets.  Our current revenue
run-rate is $820 million.  I am confident that Lithia's operational support
teams are ready to integrate a larger platform group."
    Since the end of the second quarter of 1998, Lithia completed the
acquisitions of Rodway Chevrolet and Boyland Toyota in Redding, California.
Lithia also completed the acquisition of Camp Automotive in Spokane,
Washington on October 15.  This two-store group holds the franchises for
Chevrolet, BMW, Subaru and Volvo.  Lithia also announced the pending
acquisitions of Hutchins Toyota and Hutchins Nissan in Eugene, Oregon and
expects to close on these two acquisitions in November.  In October, Lithia
announced that it has entered into a strategic financial agreement with Ford
Credit to serve as Lithia's primary lender, providing $350 million in credit
lines.
    This press release includes forward looking statements, which management
believes are a benefit to shareholders.  These statements are necessarily
subject to risk and uncertainty and actual results could differ materially due
to certain risk factors, including without limitation economic conditions,
acquisition risk factors, manufacturer approval, and others set forth from
time to time in the company's filings with the SEC.

    LITHIA MOTORS, INC.
    (In Thousands except per share and unit data)

                             Three Months Ended          Nine Months Ended
                                September 30,              September 30,

    Unaudited                 1997          1998         1997          1998
    New Vehicle Revenue     44,562       110,498      101,018       280,109
    Used Vehicle Revenue    28,965        56,604       77,382       162,299
    Other Operating Revenue 12,046        28,813       28,299        73,246
    Total Revenue           85,573       195,915      206,699       515,654
    Cost of Sales           71,388       164,411      172,850       434,563
    Gross Profit            14,185        31,504       33,849        81,091
    SG&A Expense            10,848        23,241       26,039        61,343
    EBITDA                   3,337         8,263        7,810        19,748
    Depreciation &
     Amortization              313           675          704         1,751
    EBIT (Operating Profit)  3,024         7,588        7,106        17,997
    Interest Expense (Net)     450         1,623          443         5,937
    Pre-Tax, Profit          2,574         5,965        6,663        12,060
    Income Tax                 994         2,307        2,573         4,661
    Income Tax Rate          38.6%         38.6%        38.6%         38.6%
    Net Profit               1,580         3,658        4,090         7,399
    Shares Outstanding      7.312m       10.508m       7.281m        9.113m
    EPS                      $0.22         $0.35        $0.56         $0.81

    Unit Sales:
    New                      2,083         5,142        4,768        12,926
    Used - Retail            1,793         3,493        4,779         9,959
    Used - Wholesale         1,327         2,542        3,553         7,129

    Average Selling Price:
    New                    $21,393       $21,489      $21,187       $21,670
    Used - Retail          $12,499       $12,650      $12,327       $12,763
    Used - Wholesale        $4,940        $4,885       $5,199        $4,937

    Key Financial Data:
    Gross Profit Margin      16.6%         16.1%        16.4%         15.7%
    SG&A as a % of Sales     12.7%         11.9%        12.6%         11.9%
    Operating Margin          3.5%          3.9%         3.4%          3.5%

    Balance Sheet Highlights:
    (In Thousands of Dollars)       Period Ended           Period Ended
                                   June 30, 1998        September 30, 1998
    Cash & Cash Equivalents            $27,136                 $17,655
    Inventory                          138,137                 117,093
    Total Current Assets               182,792                 153,462
    Goodwill                            32,844                  35,532
    Other Assets                        36,168                  35,890

    Total Assets                       251,804                 224,884

    Floorplan Notes Payable            119,963                  88,185
    Total Current Liabilities          138,824                 107,610
    Long-Term Debt & Cap. Lease         22,538                  23,009
    Other Liabilities                    6,060                   6,356

    Total Liabilities                  167,422                 136,975

    Shareholders Equity                 84,382                  87,909

    Total Liabilities &
     Shareholders Equity               251,804                 224,884