Titan Motorcycle Executive Speaks About Momentum and Leadership
12 October 1998
Titan Motorcycle Executive Speaks About Maintaining Momentum and Leadership in an Expanding MarketTune in to Titan Motorcycle Chairman Internet Broadcast at http://www.Stock-Line.com PHOENIX, Oct. 12 -- Titan Motorcycle Co. of America (OTC Bulletin Board: TMOT), an American designer, manufacturer and distributor of custom, high-performance motorcycles, announced today that Frank Keery, the company's chairman and CEO, was interviewed recently by Stock-Line, the Stock Traders' News Network. "We are really the first of what is often referred to as the 'new era' manufacturers," said Keery, whose high-end, American-made, EPA-tested, V-twin engine motorcycles typically retail in excess of $30,000. Keery attributes the success of the company, on track to achieve record revenue in 1998, Titan's fourth year of sales, to several key attributes; namely, Titan's people, an outstanding sense of aesthetics and performance, plus uncompromising purpose and quality control. Titan has staked out the high end of the market, supplying customers what they want at what Keery calls "an excellent value point" in a premium market. The results have been dramatic, and in 1998 the company will again more than double its sales. The company is currently located in a 64,000 square-foot facility, and expects to double its capacity in January 1999, with the opening of an adjacent plant in Phoenix. "Most of our motorcycles literally are a work of art," says Keery. Titan boasts several resident artists, who most often execute custom paint creations designed in-house or by the customer. Nor has Titan skimped on other areas of its operation, which include an individual with a Ph.D. in mechanical engineering, MBA's and seasoned executives. "We have to serve the customer better than anyone else," says Keery. Having made major investments in Titan's people and processes, Keery sees the company's gross margins increasing in the ensuing years as a result of these investments and prudent cost control. Keery's philosophy of product excellence and superior customer service carries over into Titan's quality-conscious, 83-member distributor network, comprised of Harley-Davidson and Easy Rider dealers, as well as independent dealers. Through its distributor network, the company also sells proprietary parts and a line of proprietary Titan clothing. Though he admits that creating an international presence brings its own set of challenges, Keery says that his background in international business and electronics serves him well. And, on maintaining momentum, Keery says, "Achieving a sales number is one thing, but having the staying power is quite another; and turning a profit on incremental sales is still another." According to Keery, Titan knows how to grow a company and a profit. He indicates that Titan constantly updates and innovates to keep its motorcycles ahead of potential competition, making the investments necessary to achieve additional market share, while at the same time controlling costs. Keery bases the company's potential on staying alert to opportunity and applying lessons learned to an "under-served" market that is expanding significantly both domestically and abroad. Founded in 1994, Titan Motorcycle Co. of America is a premier designer, manufacturer and distributor of high-end, American-made, V-twin engine motorcycles marketed under various Titan trademarks. Titan's unique, hand- built configurations, including the Gecko(TM), Roadrunner(TM), Sidewinder(TM), Scorpion(TM), and Coyote(TM), represent the finest available in custom- designed, volume-produced, performance motorcycles. Manufactured at the company's 64,000 square-foot corporate headquarters and manufacturing facility, and available with a variety of customized options and designs, Titan large displacement motorcycles are sold through a network of over 80 domestic and international dealers. NOTE: Any statements released by Titan Motorcycle Co. of America that are forward-looking are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that forward-looking statements invoke risk and uncertainties that may affect the company's business prospects and performance. These include economic, competitive, governmental, technological and other factors discussed in the statements and in the company's filings with the Securities and Exchange Commission.