Autoliv Launches Steering Wheel Production in North America
9 October 1998
Autoliv Launches Steering Wheel Production in North AmericaCOLUMBIA CITY, Ind., Oct. 9 -- Autoliv Inc., a worldwide leader in automotive safety systems, today announced that it has begun production of steering wheels at its new facility in Columbia City. "This is an important milestone for Autoliv," said Brad Murray, President of Autoliv North America. "Not only does this strengthen our global steering wheel systems capabilities, but it also demonstrates our ongoing commitment to provide our customers with fully-integrated safety system solutions." The new operation is Autoliv's first steering wheel facility in North America and within the next two years will provide approximately 10% of the demand from U.S. automobile manufacturers for both conventional and integrated steering wheel assemblies. Located in the Park 30 industrial complex, the new facility is ideally situated to provide just-in-time delivery to North American vehicle manufacturers. Covering more than 100,000 square feet, the plant will employ approximately 300 people by the year 2000, when it becomes fully operational. "We are excited about the challenges that a new facility presents," said Plant Manager Erv Glass. "With pricing pressure intensifying, developing cost-effective manufacturing processes requires ingenuity, particularly when choosing to remain in North America. We have an outstanding workforce and look forward to maintaining a supportive and innovative work environment for our employees." Autoliv entered the steering wheel market in 1995 by acquiring 49% of the shares of IsoDelta, a leading European company in this field. With plans to make this company a wholly-owned subsidiary next year, Autoliv has also begun project studies for local manufacturing facilities in Latin America and Asia and expects total sales for its steering wheel business to double in as little as two to three years. Autoliv Inc. develops and manufactures automotive safety systems for all major automotive manufacturers in the world. The company has 60 wholly owned subsidiaries and joint ventures with close to 20,000 employees in 27 vehicle-producing countries. In addition, the company has eight technical centers around the world, including 19 test tracks, more than any other automotive safety supplier. Sales in 1997 totaled US $3.3 billion and net income US $185 million. The company's shares are listed on the New York Stock Exchange , its Swedish Depositary Receipts on the Stockholm Stock Exchange (Stockholm: ALIV) and its stock options on the Chicago Board Options Exchange (CBOE: ALV.)