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DoubleClick Auto Accelerates into High Gear with Autobytel.com

8 October 1998

DoubleClick Auto Accelerates into High Gear with Autobytel.com; Detroit Office Opens to Support Increased Automotive Ad Spending Online

    NEW YORK, Oct. 8 -- DoubleClick Inc., , a
leading provider of global Internet advertising solutions, is capturing a lead
position in the fast growing automotive category of online advertising.  The
company today announced autobytel.com inc., (http://www.autobytel.com), is joining
the DoubleClick Network.  The company also today announced it is opening an
office in Detroit, MI, and has hired Anne W. Steinhauer as regional account
manager, strategic sales, to head its new office.
    "The automotive industry recognizes the power of the Internet as a highly
effective marketing and sales tool," says Jonathan Shapiro, VP of Business
Development for DoubleClick.  "With the addition of Autobytel.com to the
DoubleClick Auto category, advertisers have an unequaled opportunity to reach
the online auto-buying consumer.  With DoubleClick's lead position and the
expected increases in automotive ad spending online, our new Detroit office is
an important cornerstone of our Network sales efforts."
    The DoubleClick automotive category includes Kelley Blue Book, Automobile
Magazine, Popular Mechanics, various country-specific auto sites, and the
newly signed Autobytel.com.  Numerous automotive advertisers, including Acura,
Cadillac, Chevron, Chevy, Chrysler, Ford, General Motors, Honda, Isuzu, Midas,
Subaru, Toyota, Volkswagen, Volvo and many others use DoubleClick Auto to
reach their target audience online.
    According to Media Metrix figures for August 1998, DoubleClick Auto
reaches more than one million auto-buying consumers and leads the category
among selected auto sites.
    "Autobytel.com is committed to creating a positive consumer experience,"
said Anne Benvenuto, Autobytel.com's Senior Vice President, Marketing.  "When
it came to adding advertising to our site, we were extremely diligent in
reviewing our choices.  DoubleClick, and its strong network of advertisers, is
clearly the right fit with Autobytel.com's sophisticated demographics."
    Anne W. Steinhauer joins DoubleClick to head in the company's new Detroit
office.  Ms. Steinhauer, was previously Vice President, Associate Media
Director for W.B. Doner & Company, and also worked in media for Foote, Cone &
Belding and Hal Riney & Partners.

    About DoubleClick Inc.
    DoubleClick, Inc. (http://www.doubleclick.net) is a leading provider of
comprehensive global Internet advertising solutions for marketers and Web
publishers.  Combining technology and media expertise, DoubleClick centralizes
planning, execution, control, tracking and reporting for online media
campaigns.  DoubleClick, Inc. has U.S. headquarters in New York City,
international headquarters in Dublin and maintains offices in Paris, London,
Oslo, Helsinki, Barcolona, Copenhagen, Tokyo, Madrid, Milan, Sydney, Hamburg,
Stockholm, Toronto, Montreal, Atlanta, Boston, Chicago, Detroit, Dallas, Los
Angeles, and Silicon Valley.
    This news release contains statements of a forward-looking nature relating
to the future events or the future financial results of DoubleClick. Investors
are cautioned that such statements are only predictions and that actual events
or results may differ materially.  In evaluating such statements, investors
should specifically consider the various factors which could cause actual
events or results to differ materially from those indicated from such forward-
looking statements, including the matters set forth in DoubleClick's reports
and documents filed from time to time with the Securities and Exchange
Commission.

    About autobytel.com inc.
    Irvine, CA-based autobytel.com inc. (http://www.autobytel.com) is a nationally
branded Internet-based purchasing program for new and certified used vehicles
and related consumer services, including automotive financing, leasing and
insurance.  Autobytel.com's North American Accredited Dealer Network includes
over 2,600 dealerships, representing every major automotive manufacturer.
Autobytel.com is a registered service mark of autobytel.com inc.

    DoubleClick introduces Closed-Loop Marketing Solutions, a suite of
products (DoubleClick DART, DoubleClick DataBank and DoubleClick Boomerang)
which provide Advertisers/Agencies with real-time control of delivery,
measurement/analysis and remarketing of their Web advertising campaigns.  For
more info., check out
http://www.doubleclick.net/advertisers/closed-loop/