UAW-GM Quality 500 at Charlotte Motor Speedway Posts Record Results
7 October 1998UAW-GM Quality 500 at Charlotte Motor Speedway Posts Record Results
CONCORD, N.C., Oct. 6 -- Speedway Motorsports, Inc. today announced record attendance for Winston Pole Night, the All Pro Bumper-to-Bumper 300 and the UAW-GM Quality 500 races at Charlotte Motor Speedway, Sept. 30 - Oct. 4, 1998. "This weekend was marked by innovation," stated H. A. "Humpy" Wheeler, chief operating officer and president of Speedway Motorsports. "Speedway Motorsports partnered with Turner Sports to provide an enhanced broadcast package on DirectTV. DC Comics and Warner Bros. brought a classic battle between good and evil to the pre-race show with Batman vs. The Joker, Showdown at Charlotte. And our Winston Pole Night Commemorative ticket, featuring three generations of Earnhardts -- Ralph, Dale and Dale, Jr., claimed its spot as one of the best sellers of all time." "These innovations illustrate our continuing strategy of leveraging our current events to maximize returns," stated Wheeler. Speedway Motorsports, a leading promoter and marketer of motorsports entertainment in the United States, owns and operates Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Sears Point Raceway and Texas Motor Speedway.