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Jaguar Posts Increase for September and Third Quarter

6 October 1998

Jaguar Posts Increase for September and Third Quarter
    MAHWAH, N.J., Oct. 5 -- Jaguar Cars today announced that its
September sales in the United States totaled 1,653 cars, up 20 percent
compared with September 1997, and sales for the third quarter totaled
5,369, up 27 percent compared with the same period last year.
    Sedan sales of 1,321 in September were up 60 percent compared with
September 1997, and sedan sales for the third quarter totaled 4,170, up
66 percent compared with the same period a year ago.
    "We're pleased to turn in a strong month and a strong quarter," says
Michael H. Dale, president of Jaguar North America.  "Our results today
continue a strong year for Jaguar and demonstrate that we're providing our
customers excellent products and an outstanding sales experience."
    In Canada, Jaguar sales for September totaled 97 sedans and sports cars,
up 131 percent compared with September 1997.  Canadian sales for the third
quarter were 270 cars, up 40 percent compared with the same period a year ago.
    Jaguar's product lineup in the U.S. and Canada includes: the XJ8, XJ8 L
(not available in Canada), Vanden Plas and XJR sedans, and the XK8 coupe and
convertible.  Jaguar's entire lineup features the award-winning 4.0-liter
AJ-V8 engine as well as Jaguar's distinctive styling both inside and out.

                     SEPTEMBER NEW-VEHICLE RETAIL SALES

               XJ6/8   XJ6/8 L  VDP   XJR  XJ12  4-Door    XJS Cpe 12
    Sept '98   699      189    341    92   0   1,321      0
    Sept '97   512      162    123   27   2      826      0
    Change                                       59.9%

                  SEPTEMBER NEW-VEHICLE RETAIL SALES (cont.)

              XJS Cpe 6  XJS Cnv 12  XJS Cnv 6  XK8 Cpe  XK8 Cnv  2-Door TOTAL
    Sept '98      0           0          0         38      294     332   1,653
    Sept '97      0           0          0         50      502     552   1,378
    Change                                                    -39.9%  20.0%

                      YTD U.S. NEW-VEHICLE RETAIL SALES

               XJ6/8   XJ6/8 L  VDP   XJR   XJ12  4-Door  XJS Cpe 12
    98 YTD     4,994   2,203   3,433  1,066   0   11,696      0
    97 YTD     3,256   2,464   1,854    355  47    7,976      0
    Change                                         46.6%

                  YTD U.S. NEW-VEHICLE RETAIL SALES (cont.)

           XJS Cpe 6  XJS Cnv 12  XJS Cnv 6  XK8 Cpe  XK8 Cnv   2-Door   TOTAL
    98 YTD     0           0          0        491     3,871     4,362  16,058
    97 YTD     0           4          43       812     4,531     5,390  13,366
    Change                                                   -19.1%   20.1%

                SEPTEMBER CANADIAN NEW-VEHICLE RETAIL SALES

               XJ6/8   VDP   XJR   XJ12  4-Door  XJS Cpe 12   XJS Cpe 6
    Sept '98     34     38    7      0      79        0            0
    Sept '97      4     11    2      0      17        0            0
    Change                               364.7%

           SEPTEMBER CANADIAN NEW-VEHICLE RETAIL SALES (cont.)

               XJS Cnv 12   XJS Cnv 6   XK8 Cpe   XK8 Cnv   2-Door   TOTAL
    Sept '98        0            0          2        16        18      97
    Sept '97        0            0          9        16        25      42
    Change                                                -28.0%   131.0%

                    YTD CANADIAN NEW-VEHICLE RETAIL SALES

               XJ6/8   VDP   XJR   XJ12  4-Door  XJS Cpe 12   XJS Cpe 6
    98 YTD      286    336   108     0    730         0           0
    97 YTD      172    216    52     1    441         0           0
    Change                                65.5%

                YTD CANADIAN NEW-VEHICLE RETAIL SALES (cont.)

               XJS Cnv 12   XJS Cnv 6   XK8 Cpe   XK8 Cnv   2-Door   TOTAL
    98 YTD           0           0         51        172      223      953
    97 YTD           1           0         77        215      293      734
    Change                                               -23.9%    29.8%

    Notes:  *Not adjusted for differing number of selling days.
            VDP = Vanden Plas