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Nissan Moves to Build Strength and Depth in Management

5 October 1998

Nissan Appoints New Regional Vice Presidents, Director of Marketing; Moves Build Strength and Depth in Management

    TORRANCE, Calif., Oct. 2 -- Nissan Motor Corporation, U.S.A.
(NMC) today announced the appointments of three veteran Nissan employees to
key positions that will strengthen the company's management regionally and
nationally.  Gary Frigo and Mark Igo were appointed regional vice presidents
of Nissan's Mid-Atlantic and South Central Regions, respectively, while
Ed Sheehy was promoted to director of Nissan marketing.
    "With 37 years of Nissan experience collectively, along with their
superior performance, I know the appointment of these three talented
executives will only add to our management strength," said Mike Seergy, vice
president and general manager of Nissan Division.
    Frigo, previously director of operations for the Nissan Division, was
appointed to regional vice president of Nissan's Mid-Atlantic Region.  With
12 years at Nissan, he has extensive experience in dealer operations and
regional marketing, which will play a vital role in his new position.  Frigo
is replacing Tom Center, who is pursuing other business interests.
    Igo was appointed to regional vice president of Nissan's South Central
Region.  Igo, who has been with Nissan for more than 15 years and has
experience at the regional and national levels, most recently served as
director of marketing for the Nissan Division.  Known for his strong
leadership skills and results-oriented work ethic, his appointment will
enhance the solid management base already in place in the South Central
Region.  Igo replaces J.C. Fassino, who also left the company to pursue other
business interests.
    In their new positions, both Frigo and Igo are responsible for overall
operations -- including sales, marketing, fixed operations, administration and
consumer affairs -- for their respective regions.
    With Igo's departure to the South Central Region, NMC promoted Ed Sheehy
to replace him as director of Nissan marketing.  Sheehy, who started with
Nissan in 1984, brings a breadth of experience to his new role.  He has served
in numerous capacities within Nissan's field sales organization, as well as
national marketing positions, including manager of remarketing and most
recently as manager of marketing.  In his new position, Sheehy is responsible
for the development and management of the division's model-by-model marketing
plan.  This includes new product launches and integration of the marketing
plan into the division's monthly sales plan.
    "Mark Igo, Gary Frigo and Ed Sheehy are major enhancements to our already
capable national and field management teams," added Seergy.  "These immediate
appointments will provide smooth transitions for our operations by leveraging
each individual's respective experience and depth.  It also supports the
momentum of our 'back to basics' strategy -- making us more flexible,
responsive, efficient and competitive."
    With regard to the departure of Fassino and Center, Seergy commented:  "We
wish them well in their new endeavors."
    Nissan Motor Corporation, U.S.A. is the sales and marketing subsidiary of
Nissan North America, Inc.  In North America, Nissan's operations include
styling, engineering, manufacturing, sales, consumer and corporate finance and
industrial and textile equipment.  Nissan in North America employs more than
22,000 people in the United States, Canada and Mexico, generating nearly
75,000 jobs through its more than 1,500 Nissan and Infiniti dealerships across
the continent.