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'Bobby Likis Car Clinic' Will Videocast On The Internet

30 September 1998

'Bobby Likis Car Clinic' Will Videocast On The Internet

    PENSACOLA, Fla., Sept. 29 -- Bobby Likis (host of "Bobby
Likis Car Clinic" and "Car Clinic Minute") announced today that his two-hour,
Saturday car-talk program, "Bobby Likis Car Clinic," will simultaneously
videocast on the Internet while broadcasting to some 50 radio stations
nationwide.
    This innovation -- radio broadcasting coupled with audio & video on the
world wide web -- is a first for car-talk programming. The videocast can be
seen on Car Clinic's web site http://www.carclinicradio.com on The Auto
Channel and has been developed using Microsoft's NetShow(TM).  The simulcast
originates in Car Clinic's all-digital, state-of-the-art Acoustic Systems
studio that was specifically engineered to both broadcast and videocast.
    "Bobby Likis Car Clinic" began on commercial radio in 1991.  During this
popular, weekly, interactive program heard Saturdays from 10 a.m.-12 p.m. ET,
Bobby answers callers' car questions, while entertaining his audience with
clever analogies and humor. Bobby has 37 years in the automotive industry and
currently owns and operates Car Clinic Service, a full-spectrum vehicle
repair, maintenance and information center on the Florida Gulf Coast. An
arbitrator for Ford Motor Company and a recognized automotive expert, Bobby
has earned the respect of listeners, sponsors and guests alike. "Car Clinic"
guests include Andrew Card (President of the American Automobile Manufacturers
Association), Alison Bates (Kimberly-Clark), Bob Bondurant (Ford Motor
Company), Paige Amidon (Consumer Reports), Barry Meguiar (Meguiar's), and Dr.
Ricardo Martinez (National Highway Transportation Safety Administration).
    Mark Rauch (Executive Vice President of The Auto Channel) offered, "Not
only are we excited about adding such a well-produced, useful consumer
resource to our line-up of regularly scheduled programs; but also, because of
the leading-edge techniques developed to present Bobby's show, it will set a
new high watermark in the march to full convergence of traditional television
with the Internet."
    Commented Gary Schare, lead product manager for Microsoft's NetShow(TM),
"We are pleased to see 'Bobby Likis Car Clinic' being videocast using Windows
NT Server NetShow Services. Windows Media Technologies enable customers to
receive quality video and audio with the convenience of one universal player
so they can spend more time viewing their favorite Internet events such as
'Bobby Likis Car Clinic'."
    Car Clinic's mission is to successfully broadcast on radio & television
and to videocast on the Internet a real-time, interactive program that
provides answers to common car care questions in an entertaining format to our
listeners and viewers worldwide. In addition, Car Clinic provides a forum for
industry leaders to inform audiences of automotive trends and future products.
    Simulcasting "Car Clinic" on the Internet and broadcast radio will enable
listeners to enjoy "Car Clinic" worldwide, and at the same time, afford
sponsors a global marketplace. This project is a collaboration between Car
Clinic Productions, The Auto Channel, Microsoft, ABC Satellite Services, and
WinStar Affiliate Sales. For more information, contact Roy Dunn, Director of
Operations, Car Clinic Productions, rdunn@carclinicradio.com, 850-478-3139.