"SUCCESS STORIES:JAPAN" Names U.S. Auto-Parts Maker Gentex
18 September 1998
"SUCCESS STORIES:JAPAN" Names U.S. Auto-Parts Maker Gentex Its Success Story of the Month
NEW YORK--Sept. 17, 1998--September Issue of the World's Only Publication Devoted to
Helping Non-Japanese Companies Succeed in Japan Details the Story of
One U.S. Auto-Parts Maker That Succeeds Despite Japan Market Barriers
Not all U.S. auto-parts makers are locked out of Japan. In its September issue, SUCCESS STORIES:JAPAN, the world's only publication exclusively devoted to helping non-Japanese companies succeed in Japan, examines the Japan success of Gentex Corporation , a leading manufacturer of automatic-dimming mirrors in Zeeland, Michigan.
Several months ago, Gentex announced the opening of its first-ever sales and engineering office in Nagoya, Japan. SUCCESS STORIES:JAPAN details the story of the company's persistent efforts in Japan since the late 1980s to develop a Japanese customer base for its mirrors and mirror sub-assemblies, despite market barriers that the U.S. Trade Representative and others often publicly decry.
Also in the issue, contributor Rochelle Kopp, a leading authority on Japan cross-cultural communication, deconstructs a meeting between U.S. and Japanese businesspeople and explains how to optimize results from such meetings, while writer Paul Donovan humorously narrates the experience of '3L' shopping in Japan.
The September issue contains other valuable profiles and information of special interest to:
--home-improvement product marketers, --agricultural exporters, --technology companies, --Japan business travelers, and --executives searching for Japan distributors of their goods and
services.
Japan is the world's second-largest economy. SUCCESS STORIES:JAPAN is the world's only publication devoted to helping non-Japanese companies in any industry succeed in Japan, whether via export, direct investment or joint venture. It provides executives at global corporations as well as CEOs of small businesses with marketing ideas from Japan experts and detailed Japan business solutions from non-Japanese executives who regularly conduct successful business there. It is also used as a management development and executive training tool by leading corporations and universities. SUCCESS STORIES:JAPAN is completely independent of Japanese government mouthpieces and regularly offers surveys, news and information that supplement its detailed profiles of unique Japan business approaches.
For more information on SUCCESS STORIES:JAPAN or to subscribe, contact the subscription department at 212/579-3728. Single copies of the September issue may be obtained by sending a check for $40 to Success Stories Media, 163 Amsterdam Avenue, Suite 222, New York, NY 10023. Discounts are available for bulk orders and corporate trainers. Editors interested in the publication's unique approach to international business should feel free to contact the editorial department at the same number.