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SuperBAT TV Ad Completed

16 September 1998

SuperBAT TV Ad Completed; Features Ernest Borgnine 
      National Ad Campaign Will Roll Out in Late September/Early October
                       and Reach 18-20 Million Viewers

    CHULA VISTA, Calif., Sept. 16 -- BAT International's
(OTC Bulletin Board: BAAT) new subsidiary, SuperBAT Inc., has completed almost
all of the studio production for a TV ad that will be aired nationally through
the American Independent Network, a national network of TV channels reaching
18-20 million viewers.  The tentative schedule for airing of direct response
ads is in late September or early October, 1998.  The ad features Ernest
Borgnine, the famous TV star in McHales Navy and other films, as the
spokesperson.
    SuperBAT is now introducing it's advanced line of anti-friction metal
treatment products for engines, transmissions, power steering and fuel systems
through the internet and select distributors.  The national TV ad campaign is
expected to lead to sharply increased sales and will allow SuperBAT to
initiate discussions with major retailers concerning co-advertising in
conjunction with product introduction.  BAT recently exchanged stock in BAT
and BAT subsidiaries with the American Independent Network (AIN) and has up to
$10 million secured to initiate a national TV advertising campaign, (see
release 6/19/98).
    SuperBAT will also be providing to AIN and other TV stations video news
releases of SuperBAT that detail news related events of the company.
Promotional activities are planned at events where SuperBAT is sponsoring race
cars, monster trucks and other vehicles now using it's products.  For example,
SuperBAT recently was a part of a video news release on the BAT Supercar and
it's fuel efficiency field tests with the Toyota Prius that provided an
excellent opportunity for a tie-in to SuperBAT at the end of the news clip.
    The TV ad includes a test comparing performance of SuperBAT and it's
closest competitors (Slick 50, Duralube, and Prolong) using standard bearing
test machines.  In house testing on bearing machines and engines has confirmed
superior performance of SuperBAT when compared to Prolong, Slick 50 and
Duralube.  SuperBAT's ability to enter 3-5 microns into the metal and provide
a "wet" surface leads to reduction of friction by up to 75%.  This can result
in up to double the engine or machinery life.  Use of the fuel and metal
treatment also improves power and fuel efficiency, with testimonials from
users and independent tests documenting approximately 3-5% fuel savings or
power gains.
    The limited time introductory price is $29.95 for a package that includes
a $19.95 12 ounce bottle of SuperBAT TVT Anti-Friction Metal Treatment, a
$12.95 bottle of SuperBAT TVT Fuel System Treatment and a "free" second bottle
of TVT Anti-Friction Metal Treatment.  This is a $52 retail value that is
priced 25% below infomercial prices of Prolong, even though SuperBAT tests
clearly demonstrate superior product performance to Prolong.  The ad also
focuses on the main competitive advantage of SuperBAT TVT or Total Vehicle
Treatment.  TVT is unique in that one 12 ounce bottle of Anti-Friction Metal
Treatment can treat the whole car including engine, transmission and power
steering.  The TV special will allow most auto owners to completely treat two
cars, further enhancing the perceived product value and likely consumer
interest.
    SuperBAT is anticipating significant revenues from direct response ads,
with initial projections suggesting that between $10-15 million in revenue can
be anticipated from direct response, retail or other sales if a full $10
million in advertising is run.  Another important objective of the ad campaign
is to obtain agreements from major retail chains to carry the product.  A
professional package is being developed that will be presented to retailers in
the near future that outlines what product support SuperBAT can provide to
assist in retail sales.  SuperBAT is expecting to be able to offer to
retailers the following marketing support:

    1)  $10 million dollars for a national TV, print and billboard ad
        campaign, some or all of which can be used for "co-advertising" that
        mentions a specific retail chain where the product can be purchased.
    2)  Sponsorships of a drag race car, monster truck and events where retail
        tie-ins can occur.
    3)  Sweepstakes, product demonstrations, videos and in-store display
        materials will all be used to generate interest in featuring the
        product in stores

    Some ad time will be used to support retail sales and leverage agreements
from major retailers.  Presentations are now being developed and will be
presented to large retail chains in the near future.

    BAT International is organized as a holding company with major ownership
position in a set of subsidiary companies now commercializing advanced
automotive and energy technology products developed by BAT over the last six
years, including SuperBAT anti-friction metal treatment products.  This
includes electric vehicles, super-efficient or high power engines, advanced
batteries and power electronics, electric bicycles & scooters and electric
power generation, (for information on BAT Int., see BAT's web site at
http://www.baat.com)

    This press release contains forward-looking statements that should not be
used to make an investment decision.  Please refer to our web site and other
sources for more detailed Company information.