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IDEAS Wins California Hispanic Lincoln Mercury Business

16 September 1998

cruz/kravetz: IDEAS Wins California Hispanic Lincoln Mercury Business

    LOS ANGELES, Sept. 15 -- Lincoln Mercury, along with the
Southern and Northern Lincoln Mercury Dealer Associations, has announced that
Los Angeles based advertising agency cruz/kravetz: IDEAS has been appointed
the Hispanic agency of record for the state of California.  cruz/kravetz:
IDEAS won the account after forging a strategic alliance with Uniworld Group
Inc., the national Hispanic agency of record for Lincoln Mercury.
    The auto manufacturer has recently been in the media spotlight since their
corporate offices were relocated from Detroit, Michigan to Irvine, California.
"Hiring a Hispanic agency is emblematic of Lincoln Mercury's commitment to the
California region.  It is also a recognition of the fast growing population of
affluent Hispanics in the state," said Carl Kravetz, president of
cruz/kravetz: IDEAS.  "We are thrilled to have been asked to bring a Latino
perspective to the market in which automotive trends are born."
    cruz/kravetz: IDEAS, founded in 1991, is an award-winning full-service
Hispanic advertising agency located in Los Angeles, CA. Current client roster
includes El Pollo Loco, Campbell Soup Company, Cigna HealthCare, Bancomer
Transfer Services, Wells Fargo Bank, Fox Kids, Fox Sports Americas, Canal Fox,
La Opinion, The California Wellness Foundation, Harris Bank and Heal the Bay.

     Lincoln-Mercury Hispanic  Management Team
     Carl Kravetz - President
     John Juncos - VP Client Services
     Terry Soto - VP Strategic Planning & Research
     Lizette Mara-on Cancela - VP Media Director
     Maite D'Amico - VP  Creative Director
     Alfred Valdez  - VP Management Supervisor
     Anita Alban - Director of Communications
     Cesar Rojas - Account Executive  (Southern California)
     Account Executive - TBD (Northern California)