Business 2.0 Increases Presence in the Motor City
15 September 1998
Business 2.0 Increases Presence in the Motor City; Dickinson Media Tapped to Join the Business Magazine's Ad Sales Team
BRISBANE, Calif.--Sept. 15, 1998--Business 2.0, the monthly business magazine of the Internet Age, Tuesday announced the addition of Barbara Dickinson, a partner in the Michigan-based firm Dickinson Media L.L.C., to join Business 2.0's national ad sales team and service the automotive industry hub in Detroit."Since the debut of the publication, advertisers have enthusiastically sought Business 2.0 as a vehicle for reaching the Visioneer audience," said Rick Espinoza, publisher, Imagine Media Inc. "In particular there has been a strong advertising commitment from the automotive community. Barbara's addition in Detroit will allow Business 2.0 to meet the evolving demands of the ad/marketing community in the area."
Dickinson, who will work in tandem with staff at Business 2.0's Brisbane headquarters, has more than 20 years of experience working with the automotive advertising community. Dickinson Media, a representative firm, also has extensive experience serving national publishing companies such as New York Times Magazine Group, Guccione Media and Cowles Enthusiasts Group.
Several of the nation's top automotive brands have signed on with Business 2.0 to reach the publication's coveted Visioneer audience including Mercedes, BMW and Range Rover, all of which have been advertising with the publication since its August launch.
"Business 2.0's demographics are the sweet spot for high-end consumer, business and technology brands," said Espinoza. "The roster of advertisers only confirms that our publication offers advertisers a direct and desirable vehicle to reach their consumers."
Business 2.0 is available on newsstands for $4.99 and has an annual subscription of $12. The October issue will hit the stands on Sept. 22.
About Business 2.0
Business 2.0, an international monthly publication from Imagine Media, debuted on newsstands July 7, 1998. Business 2.0 is written for Visioneers -- visionaries across all industries who have the leadership savvy to engineer new business models. The editorial documents the ideas, companies, people and business models driving business in the Internet age. Business 2.0: The Network can be found at www.business2.com.
About Imagine Media Inc.
Imagine Media (www.imaginemedia.com), founded in 1994, is a privately held media company with headquarters in Brisbane. Its publications and Web sites focus on areas of interest which have been revolutionized by the smart uses of digital technology and target people who share passion about these interests.
Offering a mix of three integrated media (print, CD-ROM and the Internet), Imagine publishes market-leading magazines, Web networks, and 20 channels of Internet radio.
The magazines are: Business 2.0, MacAddict, Maximum PC, Next Generation, PC Accelerator, PC Gamer and PSM; the Web networks are Power Students Network (www.powerstudents.com), ChickClick.com, the Daily Entertainment Network (theden.com), the Imagine Games Network (imaginegames.com) and the MacAddict Network (macaddict.com); the radio network is Imagine Radio (imagineradio.com).