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Futuremedia Provides Assessment of Prior Experience And Learning (APEL) Modules for Ford

21 August 1998

Futuremedia Provides Assessment of Prior Experience And Learning (APEL) Modules for Ford
    ARUNDEL, England, Aug. 21 -- FUTUREMEDIA PLC ,
the international multimedia company, today announced a contract to supply
Assessment of Prior Experience and Learning (APEL) modules to the Ford Motor
Company.
    David Samuels, Technical Education Strategy Manager for Ford Design
Institute in Detroit, USA, is looking forward to receiving the completed APEL
modules.  "The modules will enable engineers to check their knowledge and
experience in a range of engineering methods against Ford standards.  Having
completed an APEL module, users will be provided with feedback identifying
what, if any, further training they require and will be directed towards the
most appropriate material for their training requirements.  In order to
produce top quality vehicles we need to ensure our engineers receive the
training most appropriate to their needs."
    Norman Burton, Futuremedia's Chief Executive Officer, remarked,
"Futuremedia is extremely pleased to have been awarded this contract.  We feel
we have offered Ford an efficient and effective solution to their
requirements.  We very much look forward to working with them on this project
and to further enhance our long-standing relationship."

    About Futuremedia
    Founded in 1982, Futuremedia provides interactive multimedia solutions for
employee training, corporate communication, Point of Sale and Point of
Information applications to blue chip, multinational clients worldwide.  The
Production team works with CD-ROM, Video CD and net-based delivery systems and
produces multi-lingual programmes.  Futuremedia also produces, publishes and
distributes generic off-the-shelf, multimedia learning products.  Within its
industry, Futuremedia is recognised as having successfully completed some of
the largest multimedia, multilanguage projects to date for clients such as 3M,
BMW, British Petroleum, B.T., Ericsson, Ford, General Motors, Hewlett-Packard,
IBM, Lever Brothers, Motorola, Philips, Shell, Siemens, Unilever, Volkswagen
and Xerox.
    Jointly with BT plc, Futuremedia developed Solstra(TM) the first complete
net-based learning and knowledge management system.  Solstra(TM) is an open,
flexible and highly convenient way to deliver training and manage knowledge
via the Internet or Intranet.  It can be implemented under NT as well as
Solaris and interact with either MS SQL or Oracle databases.  The product
offering consists of Solstra Administrator(TM), the learning and knowledge
management system which can be deployed in Internet, Intranet or Extranet
environments, Solstra Developer(TM), a tool to enabling organisations to
create their own learning content, and Solstra Portfolio(TM), a portfolio of
high quality on-line knowledge, training and productivity tools.
    Futuremedia can be found on the Worldwide Web at
http://www.futuremedia.co.uk.

    For further information contact the Sales & Marketing Team
    Futuremedia plc, Media House, Arundel Road, Walberton, Arundel, West
Sussex BN18 0QP
    Tel: +44 (0) 1243 555000   Fax: +44 (0) 1243 555020
    e-mail: fm@futuremedia.co.uk

    This press release contains forward-looking information that involves
risks and uncertainties, including statements about Futuremedia's plans,
objectives, expectations and intentions.  The forward-looking statements are
also subject to risks set forth in Futuremedia's reports filed with the
Securities and Exchange Commission.  The forward-looking statements contained
herein speak only as of the date of this release.