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APCO Announces Exclusive Marketing Relationship With Simoniz

12 August 1998

Automobile Protection Corporation - APCO - Announces Exclusive Marketing Relationship With Simoniz USA, Inc.

    ATLANTA, Aug. 12 -- Automobile Protection Corporation
announced today that it has entered into an exclusive marketing
relationship with Simoniz(R) USA, Inc.
    The famous Simoniz(R) brand, established in 1911, includes exterior and
interior car care products, such as paint, fabric and carpet protection.
    APCO has become the exclusive automobile dealer channel marketer for
Simoniz(R) products that will be offered by dealers to their customers.  The
program will be offered under the name of EasyCare(R) Environmental Car Care
Products by Simoniz(R).
    Larry I. Dorfman, President/CEO of APCO stated: "We are extremely pleased
to partner with an historic name brand like Simoniz(R).  Most of the
dealerships we work with offer some type of appearance and protection product
to their customers.  Our research has indicated that our strong EasyCare(R)
dealership relationships combined with the widely recognized name of
Simoniz(R) will be very well received by our current dealers as well as
dealerships we want to develop relationships with.  This program provides
consumers with protection against environmental damage to the vehicle's paint.
The Simoniz(R) product is applied to the vehicle and Simoniz(R) warrants that
should the vehicle have damage caused by acid rain, tree sap or bird
droppings...the three types of damage not covered by most factory warranties,
Simoniz(R) will pay to repair the damage.  The Simoniz(R) warranty is fully
insured by a major "A" rated insurance company which adds to dealer and
consumer confidence in the product.
    "We see this as a very logical tie in to our EasyCare(R) vehicle service
contract product line, which provides consumers with mechanical breakdown
protection.  EasyCare(R) now can provide the consumer with complete protection
for their vehicle investment.  This program broadens the range of products we
can offer to automobile dealers using our established distribution system."
    William M. Gorra, President/CEO of Simoniz(R) USA, Inc. stated: "As a
leader in vehicle appearance products, we sought out a distribution partner
that brought to the table the same level of quality, service and integrity we
do.  APCO's EasyCare(R) product is recognized in the automotive industry as
the most comprehensive, best serviced product of its type and we are truly
excited about this partnership."
    APCO, established in 1984, is a leading marketer and administrator of
products and services to automobile and recreational vehicle dealers.  The
Company's core business is the marketing and administration of EasyCare(R)
Vehicle Service Contracts and the EasyCare(R) Certified Pre-Owned Vehicle
Merchandising Program.  The Company also administers warranty and
service contract products under private labels for financial institutions, an
insurance company and a manufacturer.
    "Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: To the extent that this news release discusses financial projections,
information or expectations about our products or markets, or otherwise makes
statements about the future, our statements are forward looking and are
subject to a number of risks and uncertainties that could cause actual results
to differ materially from the statements made.  The specific risk factors are
described in the Company's Form 10-K that has been filed with the Securities &
Exchange Commission in connection with its 1997 year.