Winnebago Industries Announces Licensing Agreement With Sun-Lite, Inc.
11 August 1998
Winnebago Industries Announces Licensing Agreement With Sun-Lite, Inc.FOREST CITY, Iowa, Aug. 11 -- Winnebago Industries, Inc. , one of the world's largest motor home manufacturers, announced a new licensing agreement that will further the Company's goal of expanding the well-known Winnebago brand name beyond traditional motor homes in the RV category. Sun-Lite, Inc., one of the nation's leading quality producers of truck campers, has entered into the agreement with Winnebago Industries and will introduce their new line of Winnebago Truck Campers in August at Winnebago Industries' annual dealer meeting in Las Vegas, Nev. Under the terms of the agreement, Sun-Lite, Inc. will design, manufacture and market the new line of folding and hard side truck campers. The product line will be distributed by Sun-Lite, Inc. through RV dealers throughout the United States and Canada. All production will be done at Sun-Lite, Inc.'s facilities in Elkhart, Ind. Truck Campers provide an affordable and convenient way to experience the great outdoors. Designed to fit all trucks from mini to full size, each truck camper features an overhead bed, couch/bed with table and full galley. A bathroom with toilet, sink and shower is also available on select models. "We are thrilled with this new relationship that has been forged with Sun-Lite, Inc.," said Winnebago Industries' Chairman and Chief Executive Officer Bruce Hertzke. "As a leader in the truck camper market, Sun-Lite, Inc. has demonstrated the same high quality values that Winnebago Industries has developed a reputation for with our motor homes. It is also a progression in Winnebago Industries' recent efforts to expand within the recreation vehicle industry through the licensed promotion of the company's well known Winnebago name." Winnebago Industries, Inc. is a leading manufacturer of motor homes that are self-contained recreation vehicles used primarily in leisure travel and outdoor recreation activities. Other products manufactured by the company consist principally of a variety of component products for other manufacturers. Winnebago Industries builds quality products with state-of-the-art computer-aided design and manufacturing systems on automotive-styled assembly lines, conforming to what the company believes to be the most rigorous testing in the RV industry. The company's common stock is listed on the New York, Chicago and Pacific Stock Exchanges and traded under the symbol WGO. Options for the company's common stock are traded on the Chicago Board Options Exchange. Visit Winnebago Industries' Web site at http://www.winnebagoind.com