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Michelin Sponsors MotorWeek on PBS

7 August 1998

Michelin Sponsors MotorWeek on PBS

    BALTIMORE, Aug. 7 -- MotorWeek, PBS' award-winning weekly
automotive series, is proud to announce the addition of Michelin as a new
national underwriter for the l998-1999 season.   Approaching its 18th year,
MotorWeek reaches 98 million U.S. television households* on over 260 PBS
stations nationwide.  Michelin joins Castrol Motor Oil as the series' major
underwriters.
    "Michelin wants consumers to have access to top quality automotive
information," said Mr. Martin Peters, Manager, Public Relations, Michelin.
"Helping to bring MotorWeek into homes across the country is an excellent way
to do it."
    "All of us at MotorWeek are delighted to welcome Michelin as a major
funder for the series," said the show's host and executive producer John Davis
of Maryland Public Television.  "Michelin's premium reputation is a perfect
fit for public television and MotorWeek."
    Michelin manufactures and sells tires for every type of vehicle from
bicycles to trucks, from automobiles to the space shuttle, and from
agricultural to earthmover equipment.  Headquartered in Greenville, South
Carolina, Michelin North America employs 23,000 people and operates
21 facilities.
    MotorWeek, a national production of Maryland Public Television, is
television's original weekly automotive magazine and can be seen nationwide on
PBS and SpeedVision.  Hosted by nationally acclaimed car expert John Davis,
the series provides unbiased, consumer-oriented car reviews and feature
stories on just about any topic that relates to the automotive world.
MotorWeek travels America and the world, bringing viewers the latest on
automotive technologies and new car and truck models.

    *Nielsen Media Research, 1998