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Lithia Motors Reports Increase in Sales In the Q2 of 1998

30 July 1998

Lithia Motors Reports 24 Cents per Share on a 161% Increase in Sales In the Second Quarter of 1998
    MEDFORD, Ore., July 30 -- Lithia Motors, Inc.
today announced that revenues increased 161.3% to $173.5 million in the second
quarter of 1998 from $66.4 million in the second quarter of 1997.  Net
earnings rose 62.0% to $2.22 million compared to $1.37 million in the second
quarter of 1997 or $0.24 per share on a weighted average of 9.4 million
diluted shares outstanding vs. $0.19 per share on 7.3 million diluted shares
in the same quarter of 1997.  The additional shares are the result of the
follow-on equity offering of 3.15 million shares of Class A Common Stock
completed in May 1998.
    For the first half of 1998, Lithia reported that revenues increased
164.0% to $319.7 million from $121.1 million in the first half of fiscal 1997.
Net earnings rose 49.0% to $3.74 million compared to $2.51 million in 1997 or
$0.45 per share on a weighted average of 8.4 million diluted shares
outstanding vs. $0.35 per share on 7.3 million diluted shares in 1997.
    Chairman and Chief Executive Officer, Sidney D. DeBoer, stated, "We are
pleased to announce these results which exceed the consensus Wall Street
estimate.  Lithia is the only pure auto retailer in the nation that has
exceeded analyst estimates for seven consecutive quarters.  Our sales in the
first half of this year have already equaled our sales for the entire year of
1997.  Second quarter same-store sales growth of 18.3% attests to our ability
to improve the operations of newly acquired stores within the first year of
operation.  Our proven operating model has allowed us to improve the
profitability in the dealerships that we have acquired by focusing on higher
margin products, such as used cars, service and parts, and finance and
insurance products.  In 1998, we have already announced seven fill-in
acquisitions in four established markets and two acquisitions in one new
market and our acquisition pipeline continues to remain very full."
    Dick Heimann, President and Chief Operating Officer, commented, "Our
strategy of acquiring dealerships in middle-markets and improving the
operations definitely works.  Recently acquired dealerships that have come
into same-store sales this quarter have all shown the type of improvement we
expect when our operating model is put into place.  As a group, these
dealerships had combined year-on-year revenue growth of 40.7% in the second
quarter of 1998 and a 79.8% combined increase in pre-tax income for the same
period.  Furthermore, Lithia's annualized after-tax return on investment for
this same group of dealerships was 29.3%."
    In the first half of 1998, new vehicle sales increased by 200.4%, used
vehicle sales increased by 118.3%, and other operating revenue increased
173.4%.  Lithia sold 7,946 new vehicles and 6,555 retail used vehicles in the
first half of 1998 compared to 2,685 and 2,986, respectively, during the first
half of 1997.  This represents year-on-year unit increases of 195.9% and
119.5%, respectively.  The average price of a new vehicle increased
year-on-year by 1.5% to $21,343 and for retail used vehicles by 3.5% to
$12,650.  First half revenue benefited from a combination of 14.5% same-store
growth and the inclusion of 15 locations acquired since June 1997.
    Total gross margin was 15.5% in the second quarter of 1998 vs. 16.1% in
the second quarter of 1997 as Lithia has added multiple stores that do not yet
operate at the levels achieved by stores in which Lithia's operating model has
been put in place.  The average US dealership posted a 12.7% gross profit in
1997 according to the National Auto Dealers Association.  The sales and
general administration expense ratio improved from 12.3% to 11.6% of sales in
the second quarter of 1998 versus the same period of 1997, resulting in an
earnings before interest, tax, depreciation and amortization (EBITDA) margin
of 3.8%, the same level as in 1997.
    Since the end of the first quarter of 1998, Lithia completed the
acquisitions of Rodway Chevrolet and Boyland Toyota in Redding, and announced
the pending acquisitions of Hutchins Toyota and Hutchins Nissan in Eugene,
Oregon.  These last two acquisitions are fill-ins which will allow Lithia to
expand market share and leverage expenses even further in the Eugene market.
    Lithia is the leading publicly-owned automotive retailer in the western
United States.  The company's 26 dealerships in California (14), Oregon (9)
and Nevada (3), sell 23 brands of new vehicles through 49 franchises in
11 different cities.  Lithia also sells used vehicles, arranges finance,
warranty and credit insurance contracts, and provides vehicle maintenance and
repair services at all of its locations.  Since becoming a public company in
December 1996, Lithia has acquired 21 stores with annual revenues of
approximately $595 million, boosting its revenue run rate to over
$730 million.  Its headquarters are in Medford, Oregon, the site of Lithia's
original group of dealerships.
    This press release includes forward-looking statements, which management
believes are a benefit to shareholders.  These statements are necessarily
subject to risk and uncertainty and actual results could differ materially due
to certain risk factors, including without limitation economic conditions,
acquisition risk factors, manufacturer approval, and others set forth from
time to time in the company's filings with the SEC.

    LITHIA MOTORS, INC.
    (In Thousands except per share and unit data)

                                    Three Months Ended      Six Months Ended
                                          June 30,               June 30,
    Unaudited                         1997         1998       1997        1998

    New Vehicle Revenue            $31,627      $94,681    $56,457    $169,611
    Used Vehicle Revenue            25,775       55,894     48,417     105,695
    Other Operating Revenue          9,020       22,966     16,252      44,433
    Total Revenue                   66,422      173,541    121,126     319,739
    Cost of Sales                   55,706      146,677    101,462     270,152
    Gross Profit                    10,716       26,864     19,664      49,587
    SG&A Expense                     8,192       20,205     15,191      38,112
    EBITDA                           2,524        6,659      4,473      11,475
    Depreciation & Amortization        224          569        403       1,066
    EBIT (Operating Profit)          2,300        6,090      4,070      10,409
    Interest Expense (net)              73        2,460        -19       4,314
    Pre-Tax Profit                   2,227        3,630      4,089       6,095
    Income Tax                         859        1,407      1,579       2,354
    Income Tax Rate                  38.6%        38.8%      38.6%       38.6%
    Net Profit                       1,368        2,223      2,510       3,741
    Diluted Shares Outstanding      7.309m       9.377m     7.265m      8.380m
    Diluted EPS                      $0.19        $0.24      $0.35       $0.45

                                    Three Months Ended      Six Months Ended
                                          June 30,               June 30,
                                      1997         1998       1997        1998
    Unit Sales:
    New                              1,488        4,362      2,685       7,946
    Used - Retail                    1,536        3,439      2,986       6,555
    Used - Wholesale                 1,197        2,446      2,226       4,695

    Average Selling Price:
    New                            $21,255      $21,706    $21,027     $21,343
    Used - Retail                  $12,329      $12,977    $12,224     $12,650
    Used - Wholesale                $5,713       $4,605     $5,353      $4,851

    LITHIA MOTORS, INC.
    Balance Sheet Highlights
    (In Thousands)

                                               Period Ended     Period Ended
                                                 March 31,        June 30,
                                                   1998             1998

    Cash & Cash Equivalents                      $14,181          $27,136
    Inventory                                    120,743          138,137
    Total Current Assets                         149,335          182,792
    Other Assets                                  58,667           69,012
    Total Assets                                 208,002          251,804
    Floorplan Notes Payable                       94,642          119,963
    Total Current Liabilities                    110,119          138,824
    Long-Term Debt                                50,340           20,266
    Other Liabilities                              8,094            8,331
    Total Liabilities                            168,553          167,421
    Shareholders Equity                           39,449           84,383
    Total Liabilities & Shareholders Equity      208,002          251,804