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Porsche To Launch New Interactive International Web Site

28 July 1998

Porsche To Launch New Interactive International Web Site

      Porsche's North American Customers Can Now Order Selection Items and
          Configure Their New Porsches on Their Personal Computers

     ATLANTA, July 28 -- Beginning August 1, 1998, Porsche will
go on-line on the Internet with a newly designed web site created to provide
the user with the most complete information available on its products and
activities from both a national and international perspective.
    Under the address http://www.porsche.com, the redesigned site has been divided
into "national" and "global" sites to make it easier for users to find
specific information pertaining to their interests.  On the "national" site,
North American Porsche customers will be able to order Porsche Selection
items, such as watches, clothing, diecast model cars and other accessories,
from their personal computers for the first time.
    Another attraction on the "national" site is the Car Configurator.
Programmed using state-of-the-art dynamic HTML technology, it enables any user
to "build" his or her own personal Porsche 911 or Boxster in accordance with
their individual requirements and then view it on the screen.  Interior and
exterior colors, wheels and aerodynamic kits can be chosen according to
personal preferences.  When all the user's specifications have been
integrated, including possible optional extras, the price of the car is
automatically calculated.  Data on the user's dream Porsche can then be sent
to the nearest authorized Porsche dealership with a request for an
appointment.
    "Porsche Cars North America is extremely excited about our redesigned web
site," commented Frederick J. Schwab, PCNA President and Chief Executive
Officer.  "We believe the site will make it much easier for our customers to
learn more about our products and then purchase them."
    The "global" site is in English and German.  It includes not only a
general page about the company, its philosophy and policies, but also detailed
descriptions of the Porsche 911 and Boxster models as well as an up-to-the-
minute newsletter, discussion forums, an informative motor sport database and
a so-called "chat zone", where visitors can communicate with each other.
    The motor sport database features dates of current races, which can be
accessed not only under the name of the series requested but also by country
and racetrack.  Porsche motor sport fans can receive the results of races at
the click of a mouse, and can also call up information about Porsche's
legendary motor racing history on-line at any time.
    Another link to the "global" site labeled "Excitement" allows users to
directly book trips with the Porsche Travel Club.  It also contains two unique
pages entitled Porsche Classic and Porsche Unlimited.  Porsche Classic gives
users the opportunity to obtain detailed information about all Porsche models
ever produced.  It is the location to ask such questions as "what engine is in
which model and from what year?"  Porsche Unlimited offers an interactive
competition in which Porsche models have to be recognized by their engine
noise or pictures of their engines.