The Auto Channel
The Largest Independent Automotive Research Resource
The Largest Independent Automotive Research Resource
Official Website of the New Car Buyer

Immersive Design Taps Rand Technologies

27 July 1998

Immersive Design Taps Rand Technologies to Enhance Worldwide Distribution of IPA Software

    ACTON, Mass.--July 27, 1998--

    Strategic agreement will broaden global access to IPA
    3D animation software

    Immersive Design, Inc. (http://www.immdesign.com), the provider of IPA (Interactive Product Animator), today signed a strategic worldwide distribution agreement with Rand A Technology Corporation (Rand) (TSE:RND) to enhance the global delivery of its photo-realistic 3D animation and visualization software. Rand will provide its international customer base of over 9,000 companies with access to IPA technology in order to help reduce product development costs, compress time-to-market and increase product quality.
    Rand Technologies is the world's largest value-added reseller of mechanical design automation tools and services. Distributing IPA is directly in-line with Rand's mission to engineer profitability for its clients by providing effective, best-in-class technology solutions in order to maximize competitiveness and profitability. Immersive Design's IPA software is Windows-based animation/visualization software with real-time, enterprise-wide applications. IPA adds motion and enhanced visual characteristics to product designs created in CAD/CAM databases. The IPA-generated animations enable design and motion analysis engineers, technical publishers, and marketing and manufacturing professionals to visualize and interact with a product design before it is prototyped. IPA's high quality animations can be viewed on any capable desktop, transferred via the Internet, and are camera-ready collateral the moment they are generated.
    "Rand provides its customers with high performance, cost-effective and intelligent products," said Dan Smith, executive vice president of technology for Rand. "IPA's technology is a solid match with our product line of value-added solutions. We are proud to bring IPA's enterprise-wide capabilities to our customers."
    "Signing this agreement with Rand solidifies and validates IPA's reputation as a premier player in the 3D animation and visualization software market," stated Greg Smith, president and founder of Immersive Design. "Our joint cooperation increases IPA's potential customer base, and enhances the services that Rand can provide to its valued customers."

About Immersive Design:
    Immersive Design, Inc., based in Acton, Mass., is a privately held corporation that develops and markets mechanical visualization and animation software products for Windows. Founded in 1995, Immersive Design's mission is to improve the communication and understanding of mechanical designs through visualization and animation. Immersive Design is a gold-level member of the Solution Partner program of SolidWorks, a subsidiary of Dassault Systemes S.A. and is also a member of the Parametric Technology Cooperative Software Partner (CSP) program. In addition, Immersive Design is a premium partner in the Unigraphics Solutions' Solid Edge Voyager Program and a member of SDRC's I-DEAS Master Series(TM) Solutions Network. To learn more about Immersive Design, visit its Web site at http://www.immdesign.com.

About Rand Technologies:
    Rand Technologies is the world's largest reseller of mechanical design automation tools. The company provides computer aided design, manufacturing, engineering, and product data management (CAD/CAM/CAE/PDM) solutions to manufacturers of mechanical products. These tools help clients to become more competitive and profitable through reducing new product development costs and accelerating the time to bring new products to market. In addition to CAD/CAM/CAE automation tools, the company also offers product data management solutions, technical education and support, hardware with network integration, and a comprehensive list of engineering related solutions. Rand offers companies in every industry the advantage of purchasing a total solution thereby "Engineering Profitability". The Company employs over 800 individuals in more than 75 sales and client service centers throughout North America, Europe and Asia Pacific. Rand Technologies' corporate head office is located in Mississauga, Canada. http://www.rand.com.
    Rand A Corporation and Rand are registered trademarks of Rand A Technology Corporation in Canada, the United States and other countries.