J.T. Granatelli Lubricants, to Launch Products with Infomercials
22 July 1998
J.T. Granatelli Lubricants, Inc. to Utilize Infomercial to Launch Product Line in North American MarketplaceSpot to Premiere in Southeastern and Southwestern Markets in August CAMARILLO, Calif., July 22 -- J.T. Granatelli Lubricants, Inc. announced today that the Company will utilize a 1/2 hour infomercial to introduce its product line to the North American marketplace. The spot will premiere in markets throughout the Southeast and Southwest in August and will feature J.T. Granatelli Engine Treatment, Cleaner and Degreaser, Waterless Car Wash and Penetrating Lubricant. All of the products are the Company's own formulation. The infomercial will extend to the consumer a special introductory offer of $39.95 for all four products (a $100 value). J.T. Granatelli products are currently not available at retail. George Fencl, Director of LUBR, stated, "The infomercial format is an exciting and unique way for us to showcase and launch our product line in North America. We have achieved tremendous success with our products in overseas markets and are now aggressively moving forward with plans for an extensive public awareness campaign for J.T. Granatelli domestically as well." J.T. Granatelli Lubricants, Inc. manufactures, markets, sells and distributes its proprietary line of motor oil, general household and motor vehicle lubricants and contiguous products to the global marketplace. J.T. Granatelli Lubricants, Inc. trades publicly under the symbol LUBR on the Nasdaq Bulletin Board. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Statements in this news release looking forward in time involves risks and uncertainties, including primary customer order rates, cancellations, late delivery of customer components which cause production delays, dependence upon certain customers, dependencies upon key executives, viability of quarterly results, single operating facility, competition, product liability risk, control by management, limited trading market and volatility of stock prices, foreign currency fluctuation, conflicts of interest, and other risk factors detailed in the Company's applicable SEC filings.