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Lutz Names Publicist for Book

13 July 1998

Lutz Names Publicist for Book

    ANN ARBOR, Mich., July 13 -- Robert A. Lutz has appointed
Kermish-Geylin Public Relations to handle publicity for his book, Guts, The
Unconventional Business Wisdom That Made Chrysler the World's Hottest Car
Company, as well as personal media relations.  Lutz, Chrysler Corporation Vice
Chairman, retires Tuesday, June 30, following 12-years with the Auburn Hills
firm.
    Guts tells the story of the second Chrysler turn around, how it went from
the brink of disaster to being the most profitable and innovative automotive
company.  The book, which will be available in mid-October from
John Wiley & Sons, Inc., features Lutz's Laws, the counterintuitive and
controversial insights that have made him so successful (Lutz has held
significant positions in North America and Europe with the three major United
States automakers as well with BMW in Germany).
    KGPR will be working in conjunction with John Wiley & Sons.
    Media inquiries should be directed to Michael Geylin at KGPR
(phone: 212-315-4900; fax: 212-315-4903; e-mail: mgeylin@worldnet.att.net).