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Etak Launches Reseller Program for SkyMap Navigation Products

6 July 1998

Etak Launches New Reseller Program for SkyMap Navigation Products; New Services Expected to Expand Channel Distribution

    MENLO PARK, Calif.--July 6, 1998--Etak Inc., a worldwide publisher of digital map databases and personal navigation technology, Monday announced a new reseller program aimed at expanding its distribution channels.
    Etak launched its program with the signing of three leading manufacturer representatives.
    The new Etak representatives are First Delta Group in Chicago, CMI in Minneapolis and Gibbco Marketing Services in Texas. All are widely recognized representatives of PC consumer products serving national and international markets.
    The Etak family of SkyMap products includes SkyMap Pro and SkyMap Traveler. With either SkyMap Pro and SkyMap Traveler, users can view and track their location in real-time on easy-to-read, detailed maps of all 50 United States.
    "Etak is committed to expanding the reseller channel as it broadens from our initial direct-only sales model to a two-tier distribution program for the laptop navigation products," said Dorothy Ryan, channel marketing manager. "The reseller program, together with direct support from our representative firms, make a very appealing package for retail channels."
    The program includes services that support and enhance the selling efforts of distributors, for example: volume-pricing programs, dedicated support, training and direct service from representative firms.
    With headquarters in Menlo Park, Etak is a wholly-owned subsidiary of Sony Corporation of America, which is owned by Sony Corp. with headquarters in Tokyo. For more information on Etak's products and services contact Etak, 1430 O'Brien Drive, Menlo Park, Calif. 94025. Telephone: 800/765-0555. E-mail: info@etak.com. Internet: http://www.etak.com.