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BMW Reports Best First-Half in Its History

2 July 1998

BMW Reports Best First-Half in Its History; Another Record Set for June Sales
    WOODCLIFF LAKE, N.J., July 2 -- BMW of North America, Inc.
reported an all-time record for first-half sales, 66,869 vehicles compared to
62,401 for the same period a year ago, an increase of 7 percent.  As BMW
continued its record-breaking pace, another sales record was set this month as
June  sales increased 2 percent, to 11,309 vehicles.
    June highlights include an 11 percent increase in sales of BMW's 3 Series
models, to 5,071 automobiles and a 26 percent increase in sales of BMW's 7
Series models, to 1,588 vehicles.
    Land Rover North America, Inc., a member of the BMW Group, reported June
sales of 2,487 vehicles and year-to-date sales of 10,053.  Consolidated U.S.
June sales for the two companies were 13,796 units (BMW: 11,309; Land Rover:
2,487) and consolidated year-to-date sales were 76,922 vehicles, up 4 percent
(BMW: 66,869; Land Rover 10,053).

                        BMW SALES REPORT FOR JUNE 1998

                                      1998          1997

    June                              11309        11035
    Year-to-Date                      66869        62401

                         June      Year-to-Date     June      Year-to-Date
                         1998          1998         1997         1997

    318ti                 435          2119          443         2300
    318is                  13           143          141          755
    318i 4-door           461          2597          633         2623
    318i 4-door (US)        0             1           71          628
    318iC                   9            50          158         1327
    323is                 494          2840            0            1
    323iC                 373          3104           --            3
    325is                   0             2            3           10
    328is                 265          1520          399         2816
    328i 4-door          1598          8171         1176         7495
    328i 4-door (US)        0             0            1            7
    328iC                 326          2701          863         4667
    M3 2-door             295          1595          278         2101
    M3 4-door             434          2290          408         2881
    M3 convertible        368           847           --           --
           3 Series      5071         27980         4574        27614
    Z3 1.9 (US)           512          4373         1098         5766
    Z3 2.8 (US)           600          5444          762         5352
    M Roadster (US)       396          1505           --           --
           Z3            1508         11322         1860        11118
    525i                    1            10            0           45
    525iT                   1             4            0           36
    528i                 2449         14988         2651        11579
    530i                    1             4            0            2
    530iT                   0             0            0            2
    535i                    0             1            0            0
    540i                    1             3            0            5
    540i (E39)            688          3395          648         3410
    M5                      0             0            0            0
           5 Series      3141         18405         3299        15079
    740i                  451          2891          420         2221
    740iL                1046          5737          751         5769
    750iL                  91           522           89          332
           7 Series      1588          9150         1260         8322
    840CiA                  0             8           32          225
    850CSi                  1             4           10           43
           8 Series         1            12           42          268


                   LAND ROVER SALES REPORT FOR JUNE 1998

                                      1998          1997

    June                              2487            2708
    Year-to-Date                      10053          11376

                           June      Year-to-Date     June      Year-to-Date
                           1998         1998          1997         1997

    Range Rover(1)          663          3288          435         3019
    Discovery              1818          6655         2029         7366
    Defender 90(2)            6           110          244          991

    (1)  Includes 4.6 HSE and 4.0 SE
    (2)  97 MY