Reynolds Will Sell LEASELink

2 July 1998

Reynolds and Reynolds Partners With Leading Provider of Auto Leasing Data, Lease Marketing; Reynolds Will Sell LEASELink

    DAYTON, Ohio--July 1, 1998--To offer automotive retailers today's most advanced leasing sales tool, The Reynolds and Reynolds Company has partnered with Lease Marketing Ltd., one of the industry's leading providers of electronic leasing solutions, to sell LEASELink(R) to dealerships across the country.
    The LEASELink system provides a comprehensive leasing solution that strengthens a dealership's leasing business by helping boost leasing sales and efficiency. Through daily updates, LEASELink keeps the dealership connected with the most current leasing programs, rates, residuals and lender guidelines. As a result, dealerships can quickly and accurately calculate the most attractive lease payment for their customers, while maximizing dealer profit.
    Reynolds plans to interface LEASELink with its powerful ERA2 dealership information system, giving the salesperson immediate access to key vehicle and inventory data, saving valuable transaction time. What's more, through the ERA2 ERALink(TM) application, the LEASELink PC can serve as a fully functional ERA2 workstation as well as a leasing workstation. This helps dealerships save both time and money while optimizing their equipment investment.
    "With immediate access to the industry's latest leasing information, LEASELink is an invaluable tool that gives dealers a tremendous deal-making advantage. It helps leasing managers apply "what if" scenarios within the guidelines of each lender so they can calculate the options and provide the most attractive deal for their customers, resulting in higher sales for their business. LEASELink serves as another example of how Reynolds and Reynolds is partnering with other leading solution providers to bring the best of the best to our dealer customers," said Gary Smith, Reynolds' vice president of strategic systems and marketing, Automotive Division.
    "Lease Marketing is very pleased to enter this strategic business relationship with Reynolds and Reynolds. We are confident that this alliance will enhance both of our positions in the marketplace. We hear on a daily basis that dealers with Reynolds systems are asking about the ability to interface the ERA2 system and our leasing product, and now we will be able to address their needs," said Karen Dillon, executive vice president, Lease Marketing.
    Based in Chicago, Lease Marketing currently is a leading provider of leasing data to the dealer and financial industries. Over 2,500 dealerships and the majority of the banks, captive finance sources and manufacturers utilize LEASELink today. These lender relationships allow Lease Marketing to provide an unparalleled level of accurate and timely information to its customers.
    Reynolds and Reynolds, headquartered in Dayton, Ohio, is a leading provider of integrated information management systems and related value-added services to automotive, healthcare and general business markets. The Company reported revenues of $1.47 billion for the 12 months ended March 31, 1998. For more information on Reynolds and Reynolds, visit the company's World Wide Web site at http://www.reyrey.com, or call The Reynolds and Reynolds Information Hotline at 1-888-4REYREY.