Lexus Ends First Half of 1998 with 54% Increase in Sales
1 July 1998
Lexus Ends First Half of 1998 with 54 Percent Increase in Sales; June Sales Up 82 PercentTORRANCE, Calif., July 1 -- Continuing its strong sales pace, the Lexus Division of Toyota Motor Sales, U.S.A., Inc. reported June sales of 12,862, an 82.5 percent improvement over the same period last year. For the first six months of 1998, Lexus enjoys a 54.4 percent sales increase with sales of 68,368. The LX 470 and RX 300 sport utility vehicles (SUV) maintain their strong pace representing nearly 40 percent of Lexus' total sales in June. The LX 470 ended the month with 972 units sold, an increase of 48.8 percent over last June. The RX 300 posted sales of 3,974. Due to the tremendous demand for the RX 300, increased production was announced last month. The increased stock will arrive at dealerships throughout the month of July boosting the sales potential of the fast-selling mid-size SUV. Lexus passenger car sales continue to be very strong. The LS 400 premium luxury sedan posted sales of 1,605, an increase of 26.9 percent over the same period last year. The high-performance GS series posted sales of 2,308, while the SC 300 and SC 400 sport coupes finished the month with 230 units sold. The ES 300 near-luxury sedan reported 3,773 sales in June. Lexus' top three best-ever sales months all have been established during the second quarter of this year with May at the top, June in second and April in third. This fast-paced sales performance has prompted Lexus to increase its sales forecast for 1998 from 120,000 units to more than 135,000.