Porsche Launches Nav System In The USA
24 June 1998
Porsche Launches Nav System In The USA Featuring the NavTech Database; Leading-Edge Car Navigation Technology Meets Superior Sportscar Performance
SUNNYVALE, Calif.--June 24, 1998--The car age meets the space age with the introduction of the Porsche Communication Management (PCM) system, the factory-installed navigation option for Porsche that uses the NavTech(R) Database for its route guidance information.A half century-long tradition of high-performance, style, speed, and now GPS satellite technology, define driving excellence for Porsche automobiles. The new in-dash PCM system offers navigation (turn-by-turn route guidance and Points of Interest information from Navigation Technologies Corporation) and integrated features like cassette radio, climate control display, and on-board computer (indicators for fuel range, fuel consumption, average speed, time to destination and elapsed time). Data is displayed on a large liquid-crystal screen occupying the center dash. Drivers receive one NavTech map CD with the system and a free map update six months later. The United States is sectioned into seven map CD's for the PCM system.
"Drivers will not only benefit from Porsche's longstanding history of delivering superior automotive performance, but also from the addition of leading-edge technology like navigation," said Bob Carlson, spokesperson for Porsche Cars North America, Inc. "Porsche believes navigation is the core application to any present or future on-board communication system and is excited to bring PCM to our vehicles."
The NavTech Database is an extensive and precise digital representation of the road network that provides the depth, accuracy and coverage needed to enable turn-by-turn, door-to-door route guidance. It provides detailed, street-level coverage for more than half the U.S. population in over 3,000 cities nationwide, including most major tourist destinations. The remainder of the U.S. is covered at a level equivalent to the roads featured on a AAA map. The U.S. database includes over 500,000 Points of Interest in more than 40 categories, including restaurants, gas stations and hotels.
Every in-vehicle navigation system in North America and the majority of systems in Europe that offer turn-by-turn route guidance use a NavTech Database.
"Porsche customers will quickly appreciate all that a navigation system brings to their vehicle," said Mike Walsh, President, Navigation Technologies North America. "NavTech's high-quality route guidance information and strong history of customer satisfaction will meet the expectations and navigation needs of Porsche customers. From door-to-door route guidance and locating the nearest site or service to regular map CD updates and assistance, drivers can rely on NavTech to be there for them."
PCM will initially be available this summer throughout North America as an option on 1999 Porsche 911 Carrera Coupes and Cabriolets and the 1999 Porsche Boxster.
About Navigation Technologies Corporation
NavTech is a global company recognized as the premier supplier of superior quality, continuously updated route guidance map databases for North America and Europe. The NavTech Database contains an extensive and precise digital representation of the road network that provides the depth, accuracy and coverage needed to enable turn-by-turn, door-to-door route guidance. Applications using the NavTech Database include in-vehicle navigation products, fleet management systems, personal navigation products, web sites and online services, kiosk-based directions, advanced traffic and traveler information systems and Geographic Information Systems (GIS).
NavTech headquarters: Corporate, Rosemont, Illinois USA; North America, Sunnyvale, California USA; Europe, Best, The Netherlands. In addition, NavTech has a customer support center in Yokohama, Japan and more than 70 field offices and 800 employees worldwide.
Note to editors: For additional information on NavTech, please visit the NavTech Web site at http://www.navtech.com.