Featherlite Named Official Trailer and Luxury Motorcoach
24 June 1998
Featherlite Named Official Trailer and Luxury Motorcoach of the National Hot Rod AssociationCRESCO, Iowa, June 24 -- Featherlite, Inc. a leading manufacturer and marketer of specialty aluminum trailers and luxury motorcoaches, announced today that it has been named the Official Trailer and Luxury Motorcoach of the National Hot Rod Association (NHRA). Graham Light, senior vice president for Race Operations of NHRA, said, "The recent expansion of our national racing schedule requires us to elevate the quality of our rolling stock. Featherlite products continue to be the best in meeting the hauling needs of the NHRA. We welcome Featherlite, a major NHRA contingency sponsor for several years, as the Official Trailer and Luxury Motorcoach of the NHRA and official provider of transporters, trailers and motorcoaches for our sanctioning body." Featherlite's diverse product line includes race car transporters, car trailers, vending trailers, hospitality trailers, recreational vehicle trailers and luxury motorcoaches. Conrad Clement, chairman and chief executive officer of Featherlite, said, "Over the years, Featherlite has worked hard to develop products capable of meeting the high demands of top NHRA teams and drivers, as well as NHRA's growing legion of loyal fans. NHRA drag racing events provide Featherlite with outstanding opportunities to showcase these products to prospective customers. We value this new marketing partnership as the Official Trailer and Luxury Motorcoach of the NHRA and look forward to supporting drag racing and continuing our relationship with the NHRA far into the future." "We are very proud to have increased our status to 'Official Trailer and Luxury Motorcoach' of NHRA," said Eric Clement, Featherlite's vice president for sales. "This will allow Featherlite marketing access to more than 85,000 members and millions of drag race fans and competitors throughout the country. These people have a demographic profile similar to the current Featherlite customers and now we have a direct link to them. Featherlite is now aligned with all of the top racing organizations as we continue to create strong brand awareness for Featherlite Vogue, Vantare, and Featherlite trailers and build strong customer ties." About Featherlite Featherlite, Inc. (Formerly Featherlite Mfg., Inc.), with 1997 net sales of $134.4 million, is an innovative leader in designing, manufacturing and marketing high quality aluminum specialty trailers, transporters and luxury motorcoaches. With three-quarters of its business in the leisure, recreation and entertainment categories, Featherlite has highly diversified product lines offering standard model aluminum specialty trailers and custom-designed trailers, transporters and motorcoaches. Featherlite is the "Official Trailer" of NASCAR, Championship Auto Racing Teams (CART), Indy Race League (IRL), SPORTSCAR, Automobile Racing Club of America (ARCA), American Speed Association (ASA) World of Outlaws (W.O.O.) and NHRA. Through its Vantare and Featherlite Vogue product lines, Featherlite is the "Official Luxury Motorcoach" of NASCAR, IRL, SPORTSCAR, CART and NHRA. For more information about the company, please visit Featherlite's website at http://www.featherlitemfg.com