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Study of Customer Satisfaction in Motorcycle Industry Launched

24 June 1998

J.D. Power and Associates Launches New Study of Customer Satisfaction in Motorcycle Industry

    AGOURA HILLS, Calif., June 24 -- J.D. Power and Associates
announced today it will launch a new study -- The Motorcycle Competitive
Information Study -- in early September.  J.D. Power and Associates will
provide motorcycle manufacturers with actionable information that will be used
to better understand rider expectations, needs, desires and what it takes to
satisfy today's motorcycle owners.
    This unique and comprehensive study will utilize information collected
from detailed customer satisfaction questionnaires.  More than 30,000
questionnaires will be mailed to buyers of all makes and models of new 1998
street and dual-sport motorcycles nationwide.
    The survey will address issues such as shopping dynamics, dealership
experience, motorcycle impressions, media usage and rider demographics.
Helmet, tire, apparel and other aftermarket features will also be covered.
The information gathered will be processed and analyzed, and then made
available to motorcycle manufacturers/distributors and aftermarket companies.
    J.D. Power and Associates has established a new team to manage this and
other future motorsport projects such as, ATVs, personal watercrafts and
snowmobiles.  This group will be composed of industry experts who are also
experienced riders.
    J.D. Power and Associates is an international firm best known for its
marketing information services in key business sectors including market
research, forecasting and customer satisfaction.  The firm's quality and
satisfaction measurements are based on actual customer responses from over one
million consumers annually.  With its headquarters in Agoura Hills,
California, the firm also has U.S. offices in Torrance, California; Michigan;
and Connecticut.  Its international locations include Japan, Korea, England,
Canada and Brazil.
    J.D. Power and Associates can be accessed through the World Wide Web at
http://www.jdpower.com.  Media email contact: john.pepitone@jdpower.com.
    This press release is provided for editorial use only.  No advertising or
other promotional use can be made of the information in this release or J.D.
Power and Associates survey results without the express prior written consent
of J.D. Power and Associates.