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D'Arcy Masius Benton & Bowles/Detroit Announces Two Key Changes

17 June 1998

D'Arcy Masius Benton & Bowles/Detroit Announces Two Key Changes

    TROY, Mich., June 16 -- D'Arcy Masius Benton & Bowles/Detroit
office has announced two key changes involving senior level account managers.
Executive Vice President 0. Mark Gjovik has been named Group Account Director
for group d'arcy and Director, Strategic Business Development.  D. Stan Fields
III has been named Senior Vice President and Group Account Director for the
agency's Pontiac Account.
    DMB&B/Detroit Managing Director Patrick Sherwood commented on the changes:
"Our goal in Detroit is to continually increase the quality and effectiveness
of our creative work.  That goal touches all that we do.  These significant
changes in account management will bring fresh leadership and heightened
creative emphasis to our Pontiac and group d'arcy work."
    Gjovik takes over group d'arcy, DMB&B/Detroit's "agency within an agency,"
serving a diverse group of accounts including General Motors Corporation,
General Motors Service Parts Organization (Goodwrench), Dow Chemical Company,
the American Plastics Council, Ryder TRS truck rental, Oakwood Healthcare
System and The Budd Company.
    Gjovik will continue to be involved with key "futures" projects for
Pontiac.  In his new role, he will also oversee the agency's intensified new
business development operations which in recent months have led to the
acquisition of the Ryder and Oakwood accounts.
    Gjovik is a graduate of Loyola University (Chicago) and earned an MBA from
the University of Chicago.  He has been with DMB&B/Detroit since 1984, having
joined the agency from Leo Burnett to work on Pontiac.  He is a member of the
agency's management team and a key leader in its brand development program.
Gjovik is also a faculty member of GM's Smale Brand Management College, the
key training program for General Motors' brand managers and marketing services
staff.
    Stan Fields assumes leadership of DMB&B's Pontiac account, which he most
recently served as Account Director for Pontiac Marketing Services and Brand
Marketing Partner for the Pontiac Division brand.  Fields joined DMB&B in 1983
after graduating from Michigan State University.  He began as a trainee and
later moved to new business and the FTD account before joining the agency's
Pontiac account team.  He has served Pontiac in a variety of roles, from brand
marketing to retail advertising to collateral and relationship marketing
efforts.
    Fields has played a critical role at DMB&B in shaping the Pontiac account
staff to support GM's move to brand management.  He also serves on several
GM-NAO multi-agency task forces and is a member of DMB&B/Detroit's management
team.
    DMB&B is a unit of The MacManus Group, one of the world's largest
full-service advertising and communications organizations, with 1997 billings
of more than $7.5 billion.  Headquartered in New York, The MacManus Group has
more than 7,900 employees serving clients in 180 offices in 74 countries.