Autoliv Doubles Steering Wheel Sales and Forms New Division
12 June 1998
Autoliv Doubles Steering Wheel Sales and Forms New DivisionSTOCKHOLM, Sweden, June 12 -- Autoliv Inc. (SSE: ALIV), a worldwide leader in automotive safety, has decided to strengthen its organization for steering wheels by creating a new division, Autoliv Steering Wheels (ASW), to coordinate its rapidly expanding global steering wheel business. Autoliv entered this market in 1995 by acquiring 49% of the shares of IsoDelta, a leading European company in this field. The position was increased within six months to 77% and by the middle of next year, Autoliv will make the steering wheel company a wholly-owned subsidiary by exercising its option to buy the remaining shares from IsoDelta's founder and president, Mr. Jean Geron. With its new business concept of offering steering wheels integrated with driver airbags, IsoDelta has secured orders that will double its shipments in two year's time. In addition, Autoliv has received orders corresponding to 10% of the steering wheel demand from U.S. car manufacturers in North America. These steering wheels will be manufactured -- starting early next year -- in a plant currently under construction near Fort Wayne, Indiana. Autoliv has also received initial orders in Latin America and Asia for steering wheels, and therefore the project studies for local manufacturing in these areas have recently begun. Mr. Paul Charlety has been appointed President of the new division. Mr. Jean Geron will continue as President of IsoDelta and assume a position as deputy of Mr. Charlety for Autoliv Steering Wheels. In addition, Mr. Charlety will continue as advisor to Autoliv's Chairman and CEO on certain business development projects. Autoliv Inc. develops and manufactures automotive safety systems for all major automotive manufacturers in the world. The company has 60 wholly-owned subsidiaries and joint ventures with close to 20,000 employees in 27 vehicle- producing countries. In addition, the company has eight technical centers around the world, including 19 test tracks, more than any other auto-motive safety supplier. Sales in 1997 totaled US $3.3 billion and net income US $185 million. The company's shares are listed on the New York Stock Exchange , its Swedish Depositary Receipts on the Stockholm Stock Exchange (SSE: ALIV) and its stock options on the Chicago Board Options Exchange (CBOE: ALV.)